May 4, 2020
In this unpleasant situation where the whole world is trying to make a stand against the COVID-19, many brands are having a hard time facing post-consumer […]
April 27, 2020
When will Coronavirus come under control? How badly will it affect the world economy? What will be its impact on jobs? What about my future? Have […]
April 25, 2020
Some resources related to Masterlcass with Saikat Datta by Reputation Today 1. COVID19 Integrated Command Centre: Download Here 2. Efforts Towards Containment of COVID19 – District […]
April 24, 2020
Until a few months back, a pandemic was something that we only saw in movies or heard about in stories. None of us ever imagined how […]
April 21, 2020
The novel coronavirus, as it continues to expand, has changed our world at a devastating speed causing chaos and panic along its way. The health emergency […]
April 19, 2020
PR has become very integral to the modern public discourse. Unlike in the past when communication was rather sporadic or followed the conventional parameters, modern communications […]
April 15, 2020
How fast the virus is spreading throughout the world has indeed shown us that we are living in the era of ‘global village.’ When country after […]
April 11, 2020
We are all amid an unprecedented time. It’s especially tough for those in Public Relations because now is when the need for communications is heightened and […]
April 9, 2020
We’ve been witnessing an evolution in the kind of content that creates impact. Brands are becoming equally competent and tactful with paid and owned media, leaving […]
April 7, 2020
The MullenLowe Group created a campaign called World’s toughest Job for American Greetings. The campaign was designed to urge and persuade people to make their mom […]
March 31, 2020
We are in the midst a bizarre phase, where to arrest the spread of the coronavirus (COVID-19) calls for responsible individual, social and institutional behaviour. It […]
March 28, 2020
Public Relations has gone through major changes over the years. With rapid changes in how the media is being consumed, PR has always adapted itself to […]
March 24, 2020
The Conoravirus crisis will test us all. For brands, communication is a top priority in the face of uncertainty. Lets see how brands reacting to COVID-19 currently and […]
March 19, 2020
Recollecting a brand’s name is not the job of the customer but instead, of the brand itself. And it all starts with the right marketing strategy, […]
March 11, 2020
If we start counting the number of brands we have at present, we will probably end up losing the calculation. This is exactly how the world […]