Embarking on my journey into Public Relations fills me with a mix of excitement and curiosity, as I prepare to uncover the vast opportunities this dynamic field has to offer. Initially, I found myself filled with uncertainty, unsure of what this dynamic field truly entailed. However, as I delved deeper, I began to uncover the hidden gems that make PR a captivating domain.

Although, coming from a mass communication background, I’ve witnessed firsthand the power that PR wields in shaping perceptions and narratives. It’s the silent force behind countless brands and companies, quietly but effectively elevating their presence in the public eye. This realisation intrigued me, sparking a desire to delve deeper into the world of PR and understand its intricacies. Hence,  decided to start my journey into public relations from here.

(Read more: Is Public Relations a Glamorous Career? Its Success and Challenges)

What inspired my journey into public relations?

It was a gradual process of introspection and discovery. As I witnessed the impact of effective communication strategies firsthand, I realised the immense potential PR holds to influence opinions, and tell compelling stories.

Moreover, PR is a playground where creativity thrives. Each campaign presents an opportunity to blend imagination with strategy, pushing the boundaries of innovation. From crafting engaging social media campaigns to organising impactful events, the prospect of my creative instincts while making a tangible impact resonated deeply with me.

The allure of PR lies in its ever-changing nature. No two days are the same, and the fast-paced environment keeps me on my toes, constantly challenging me to adapt and innovate. It’s this dynamic nature of the field that excites me, as it promises a journey filled with growth and self-improvement.

Dreams to Be Achieved

Hailing from Bhawanipatna, a small town in the Kalahandi district of Odisha, where the glitz and glamour of big companies and fancy restaurants have yet to reach, I find myself dreaming beyond the constraints of my surroundings. In PR, I see not just a career path, but a means to bring about the change I envision for my community and beyond.

As I embark on this academic pursuit in PR, I am grateful for the opportunity to learn in this field. Furthermore, through the programme’s platform, I look forward to sharing my insights and connecting with industry professionals, future mentors. Together, pave the way for a future where communication is not just a tool, but a catalyst for positive change.

(Also read: Think young. Think tomorrow.) 

Surya Snata Dora comes from a small town called Bhawanipatna in the Kalahandi district of Odisha. An alumni of Birla Global University, Surya has big dreams to achieve and wants to be a successful PR Professional. She wants to bring about a change in her community through her creativity and big ideas which she believes, a PR course will help her align her ideas to give right approach.