December 5, 2019

9 Brand Shaastras by Jagdeep Kapoor

Jagdeep Kapoor is the chairman and managing director of Samsika Marketing Consultants, Mumbai. He is also an Indian author who writes on Brand strategies and brand […]
December 2, 2019

8 Points On How To Improve Your PowerPoint Presentation Skills – With Rama Arya

On 25th of November, 2019, students of School of Communication and Reputation were privileged to attend the workshop on presentation skills mentored by Rama Arya. At first […]
November 29, 2019

7 Tips For Those Who Starting A New Job

While we are at the festive season and a time to make renewals. Of commitments, promises, contracts and start afresh. These are ten weeks during which […]
November 27, 2019

Made to Stick – Book Review

Why some ideas survive, and Others Die – Made to Stick By- Chip Heath and Dan Heath Chip Heath is a professor at Stanford Graduate School […]
November 22, 2019


Public Relations campaigns have always had the ability to bring about a stir in social media and society has a whole. One such PR campaign to […]
November 19, 2019

Life Lessons and Career Advice for Aspiring PR Professionals by Rashmi Naik

If writing doesn’t excite you, then you are not reading enough. Once you start reading, writing becomes effortless.” This was one of the many learnings that […]
November 7, 2019

Digital Media – Does Facebook still have its charm?

We, at School of Reputation and Communication (SCoRe), recently started our course on Social & Digital Media with Akshay Gurnani, the CEO and co-founder of a […]
November 6, 2019

100 hours of Community Service

For a long time now, the society has believed that games are the best way to learn something new. The Child Rights and Education group of SCoRe, […]
October 31, 2019

26 Fundamental Understanding of Public Relations Profession – A to Z of PR

I personally interviewed over 50 graduates for a spot at the School of Communications & Reputation. One of the questions I asked some of them was […]
October 24, 2019

A PRAXIS to Remember!

“Believe you can, and you are halfway there.” – Theodore Roosevelt 27th and 28th September 2019, Well, these have been the two most memorable days of my […]
October 24, 2019

PRAXIS 8 – Trust is indeed at the core of Public Relations

Over 700 public relations professionals descended on the Goan shores from India’s major metros to attend what is arguably the largest residential gathering of Public professionals […]
October 22, 2019

Evidence Based Creativity in PR by Barri Rafferty

PRAXIS is all about engagement, connection, and learning.  The attendees of the summit include senior communications directors, CEOs of PR firms, middle management – both from consulting […]
October 16, 2019

What do these festivals teach those of us in Public Relations?

We are at the fag end of the year. It is festival time.  There are holidays galore. So what Festivals teach us as Public Relations professionals? […]
October 14, 2019

7 Effective Ways to Use Human Psychology in Digital World – Digital Psychology

Are you trying to blend the right set of skills to fit into the fastest growing digital world? This era is so overwhelming; it wants you […]
October 10, 2019

Build Brand Trust with Christo Van Wyk

I had the pleasure of listening to Mr. Christo Van Wyk, Regional Director, Meltwater, India & Middle East, at the 8th Edition of PRAXIS on topic […]
October 10, 2019

Origin of Public Relation in India – Mythological Era

Talking about the origin of public relation in India, the first legal PR body, The Public Relations Society of India was formed in Mumbai in 1958. Since […]