Media Studies

February 6, 2020
ethics in public relations

Ethics and PR Professionals!

Ethics are the moral principles governing a person’s behaviour that determine how an activity is conducted. It is also a branch of knowledge that deals with […]
September 25, 2017
Public Relations for social causes: It is important for media students and media aspirants to understand how to develop the right content. Most media institutes touch the basics, but India's top media college score takes the most advanced curriculum to ensure students get the best learning and hence the best placements and jobs that the industry can offer.

Problem Solving in Public Relations – Cure the disease, not the symptom

Understanding the core objective of a campaign or reputation issue, rather than aiming for its superficial metrics 
July 19, 2017
PR Mantras - rules and guidelines that can be followed for a good career in public relations that our institute teaches, which makes SCoRe one of the best and top institutes of media in the country.

PR Mantras

Here are certain mantras to be followed by every PR professional. (Based on learnings)
June 26, 2017
Thank you, mom campaign by P&G for Rio 2016

Cause, effect and the opportunity in it for you

My students often ask me what specialisations a career in public relations (PR) can offer. Since PR agencies have now firmly moved away from a media-relations-only […]
June 22, 2017
women in public relations make up 70% workforce in India is Women. therefore in this majority, female professionals must learn to harness their core strengths to excel, in a large way, the profession of pr contributes to women empowerment, by providing a platform for female professionals to hone and wield their key skills. SCoRe is India's only media institute where the inaugural batch of all women. and continues to acknowledge the need for female mass communications professionals to train the next wave of talent in PR

Tips for a Young Woman to be Successful in Public Relations

There was a time when Public Relations was synonymous to chiffon and pearls, and that was the same time when people thought that the profession is […]
May 19, 2017

A secret sauce for Content – Review of The Content Code by Mark Schaefer

The Content Code follows best sellers – Tao of twitter and Social Media Explained (reviewed by Amith Prabhu and Radhika Nandwani respectively) by Mark Schaefer
May 19, 2017

Are we in the field of Communication or Communications?

A few weeks ago, I was a part of a discussion between two senior Public Relations professionals on the correct usage of the words ‘communication’ and […]
May 19, 2017
personal brand - post graduation in public relations

Building a Personal Brand

A large number of business or buying decisions are made on the basis of personal brand value, and not just the rational factors behind it. Several […]
May 19, 2017

Hashtag PRAXISMysore

It has been two weeks since the annual India summit for public relations and corporate communications got over; but it is amazing that still you can […]
May 19, 2017

Book Review: Improvise: Unconventional Career Advice From An Unlikely CEO

“Did I fail? Probably. Did I gain valuable experience? Definitely. Did my failure contribute to my eventual success? Absolutely.”
May 19, 2017

Why should you join ACE Digital?

For those who are not familiar, the ACE (Advanced Communications for Executives) series is the line-up of programmes by SCoRe for communications professionals with one-six years […]
May 19, 2017

Building The Brand India – Wasted Opportunity

Over the bygone weekend, SCoRe was the Academic Partner at IPRCCA, organised by exchange4media. E4M created quite a differentiated experience for a conference of this sort. […]
May 19, 2017

Who should join SCoRe’s ARC programme?

It is not uncommon for professionals from non-communications background to enter the world of Public Relations after a certain number of years in their careers. In […]
May 19, 2017

Puppies and Ice-cream!

You would have figured what I’m talking about by reading the title of this blog. Recently we witnessed interesting tactics used by Uber Technologies Inc. in […]
May 19, 2017
timing of public relations campaigns

Timing is Everything

Some campaigns are well designed at their core, but fizz out uneventfully because they were triggered too early or too late. Unfortunately for the campaign managers, […]
May 19, 2017

Five ways to market a new post-graduation school

I joined the School of COmunications & REputation also known as SCoRe- in March this year as a Marketing Communications Manager. The one thing that I […]