communications

March 11, 2020
Research Before Pitching

Research Before Pitching to a Client

If we start counting the number of brands we have at present, we will probably end up losing the calculation. This is exactly how the world […]
February 24, 2020

How To Prevent Customer Dissatisfaction? – 5 Communication Gaps

Customer is a King! This era is consumer-driven. Listening to what your customer wants then customising your products/strategies is very important to create customer satisfaction, and […]
February 19, 2020
Practical exposure

Learning In 100s – 100 Days To Class Of 2020

100 Days from now the Class of 2020 will complete their 10 months of training with SCoRe. There is another significance of that number to our […]
June 25, 2018
youtube as an influencer

Social media influencers as a catalyst in Public relations

A few weeks ago at ZEE Melt, a young chap named Bhuvan Bam was invited to speak to a room full of senior professionals from media […]
March 22, 2018
pr course

What Sets Apart the Best Programme in Public Relations

It is often said “you learn best while on-the-job”. Sure, working does give you exposure and experience. However, as it is essential to any part of […]
December 15, 2017
We The Women is a forum for women where our class of 2018 of public relations and corporate communications at SCoRe volunteered

We The Women – A Summit of, by and For Women

Our journey with We The Women started with one tweet from our Dean, Amith Prabhu. A tweet where he suggested Barkha Dutt, the curator of this event that there […]
December 5, 2017
public relations books institute of post graduation in public relations

Five Public Relations Books PR Professionals Must Read

Public Relations is a profession that involves a lot of writing and reading. As professionals we spend a lot of time reading articles and pieces of […]
December 2, 2017
internship

Experiential Marketing & Public Relations – A Deadly Combination in B2C Space

It is common to see B2C brands linking their Public Relations strategy to experiential marketing. The two are becoming closely connected and are leveraged for the […]
November 20, 2017
a good public relations pitch is crucial to being a pr professional and india's top mass communications college SCoRe offers a post graduate diploma in public relations where successful pr pitches are a part of curriculum

A Good Public Relations Pitch

Communications professionals are influencers. Their job is to build and manage reputation of brands that they manage. To be able to achieve this goal, one of […]
October 30, 2017
communications professionals and public relations professionals who get their education from india's leading institute of mass communications - SCoRe will understand the difference between learning from books and learning from movies.

Top 5 Must Watch Movies for Communications Professionals

Communications Professionals draw inspiration from from any story being told, even movies. At SCoRe we have built a small library of several books on Public Relations […]
October 13, 2017
Advertising and Public Relations

Becoming an Outstanding Public Relations Professional

I was having a discussion with my friend on a general ‘Formula for Success’ which is applicable in any profession/industry (including communications) and his answer that […]
September 23, 2017

Principles of Public Relations – Nicole Fichardo

Recalling Masterclasses at Adfactors PR by their leadership, Nicole Fichardo, Class of 2017, shares her learning of Principles of PR
September 20, 2017

PRAXIS – THE LEARNING EXPERIENCE

Student Blog, Class Of 2018 Ever since the day I commenced my journey with the Post Graduate Public Relations Course at SCoRe, there was this one event […]
August 27, 2017
Career in public relations, especially after a post graduation in public relations and corporate communications

Give Your Career in Communications Five Years!

I have seen myself giving one advice to communication professionals with 1-3 years of work experience – ‘give it five years’. From my experience, especially in […]
June 23, 2017
Storytelling is an important skill for students of mass communications and public relations to learn, hence it is taught in two trimesters of india's best public relations and communications programme

Tips on Storytelling!

1) Practice writing: They say practice makes a man perfect. This statement however stands true. The more you practice writing, one day you’ll be a master […]
May 19, 2017
Professional Development in public relations is essential because of how fast changing this career line is. SCoRe - as india's leading institute training and education of public relations and corporate communications has several programmes for it.

How SCoRe helps with Professional Development for Public Relations & Communications professionals

The Public Relations professionals who join the profession come with a certain set of skills, but soon need to be upgraded. And we all know that […]