100 Days from now the Class of 2020 will complete their 10 months of training with SCoRe. There is another significance of that number to our PG programme in PR and Corporate Communications.
The world of public relations is full of uncertainties and opportunities, and our goal is to empower future PR professionals to excel in it. Hence, our students go through a rigorous routine which combines theoretical and practical exposure. Keeping the focus on the holistic professional development of each student that goes beyond merely technical knowledge.
The practical exposure is supplemented with several professional practices. These unique practices are structured in a way that not only polishes the skills of students but also creates a sense of responsibility and commitment in them, and draws discipline in their approach.
These practices are institutionalised in 100s. Goals are set in 100s that serve as a benchmark and guide for students throughout the programme. This shapes the right professional attitude in them that happens beyond the classroom environment.
Related Article: What Sets Apart the Best Programme in Public Relations
Holistic development is not only in being well rounded professionals but also responsible citizens. So our students are encouraged to take up volunteering activities in their spare time. The institute guides them in identifying NGOs or groups working in the social sector and in scheduling volunteer work for them. Over the past few months, Class of 2020 has collectively contributed 100s of hours to causes protecting the environment, child rights, animal rights, and persons with disabilities.
Students study recent 100 communications campaigns during the programme. This gives them a hang of practical implication of PR activities and what drives its success.
Students write a blog post weekly and publish it on their personal blog page. Each blog is reviewed and continuous feedback is provided to help them improve. In addition, a 30-day blog challenge is held where students who write a blog post a day are recognised and rewarded. Some are routinely featured on our blog, and you can check out the students’ individual blogs here.
Continuous learning relies on regularly connecting with stakeholders across the profession. The value of networking, therefore, is not just in building an asset for the future but also informing mentors who can guide you. So we encourage students to follow and connect with at least 100 professionals on Twitter and LinkedIn. We also create opportunities for the students to meet some of the communication professionals during learning conclaves.
Students visit offices of various PR consultancies for day long sessions, to get the practical exposure – an insider’s view into the work, culture and environment of these organisations. They also get a chance to spend two weeks shadowing corporate communications leaders to understand the clients’ side, how communications teams articulate goals and interact with consultancies.
That’s our Learning in 100s rule.
Here’s an open challenge – to learn in 100s. Hours, days, blogs, people, or experiences. You decide and let us know!
This blog is a part of insights on Public Relations shared by SCoRe. Know more about what we do to spread PR Knowledge: www.scoreindia.org