Public Relations

May 25, 2020
learning for communications professionals

Learning for communications professionals in Masterclass with Deepshikha Dharmaraj

The students of the School of Communications and Reputation (SCoRe) had a special session with Deepshikha Dharmaraj, CEO, Genesis BCW. She has been with Genesis BCW […]
May 15, 2020

Impact of Digital Learning and How is it Evolving – Masterclass with Deeptie Sethi

On 4th of May’20, School of Communications and Reputation (SCoRe), hosted Deeptie Sethi for a masterclass on the Impact of Digital Learning and How is it […]
May 4, 2020
Learning from adversity

Learning from Adversity – An Online Panel Discussion with PR consultancy Leaders

In this unpleasant situation where the whole world is trying to make a stand against the COVID-19, many brands are having a hard time facing post-consumer […]
April 19, 2020
PR for brand

Necessity of Public Relations for brand’s image

PR has become very integral to the modern public discourse. Unlike in the past when communication was rather sporadic or followed the conventional parameters, modern communications […]
April 9, 2020
great content

5 Ways to Create Great Content for Public Relations

We’ve been witnessing an evolution in the kind of content that creates impact. Brands are becoming equally competent and tactful with paid and owned media, leaving […]
March 28, 2020
top PR trends 2020

Top PR Trends to look out for this year 2020

Public Relations has gone through major changes over the years. With rapid changes in how the media is being consumed, PR has always adapted itself to […]
March 11, 2020
Research Before Pitching

Research Before Pitching to a Client

If we start counting the number of brands we have at present, we will probably end up losing the calculation. This is exactly how the world […]
February 29, 2020

Ethics In Public Relations – Thoughts by Students of SCoRe

This first ever Global Alliance Ethics Month – February was the start of a conversation that helped to raise the awareness of ethics in PR and […]
February 24, 2020

How To Prevent Customer Dissatisfaction? – 5 Communication Gaps

Customer is a King! This era is consumer-driven. Listening to what your customer wants then customising your products/strategies is very important to create customer satisfaction, and […]
February 20, 2020

Ethical Work In PR

People are driven by a thought and passion that always stems from their personal values and principles. These values and ethics often translate into one’s daily […]
February 19, 2020
Practical exposure

Learning In 100s – 100 Days To Class Of 2020

100 Days from now the Class of 2020 will complete their 10 months of training with SCoRe. There is another significance of that number to our […]
February 6, 2020
ethics in public relations

Ethics and PR Professionals!

Ethics are the moral principles governing a person’s behaviour that determine how an activity is conducted. It is also a branch of knowledge that deals with […]
June 17, 2019

Farewell to Life as a Student at SCoRe

The last ten months of my life can be described as the most happening and the most challenging phase of my life. If you ask me, […]
May 31, 2019

A Letter to Class of 2019 of PR School

Dear Class of 2019, As your education with SCoRe comes to a close, I want to leave you with some final bits of advice that may […]
May 8, 2019
pg diploma in public relations

Research: The Key to Strategy

  Over the several years, while interviewing candidates, one question I always ask – what according to you is PR, followed by why do you want […]
March 12, 2019
Journalism or public relations

Journalism or Public Relations? Which Career to Choose

This is the time of the year when we meet many youngsters who are wondering journalism or public relations – which career to choose? Well, there […]