Public Relations

February 24, 2020

How To Prevent Customer Dissatisfaction? – 5 Communication Gaps

Customer is a King! This era is consumer-driven. Listening to what your customer wants then customising your products/strategies is very important to create customer satisfaction, and […]
February 20, 2020

Ethical Work In PR

People are driven by a thought and passion that always stems from their personal values and principles. These values and ethics often translate into one’s daily […]
February 19, 2020
Practical exposure

Learning In 100s – 100 Days To Class Of 2020

100 Days from now the Class of 2020 will complete their 10 months of training with SCoRe. There is another significance of that number to our […]
February 6, 2020
ethics in public relations

Ethics and PR Professionals!

Ethics are the moral principles governing a person’s behaviour that determine how an activity is conducted. It is also a branch of knowledge that deals with […]
June 17, 2019

Farewell to Life as a Student at SCoRe

The last ten months of my life can be described as the most happening and the most challenging phase of my life. If you ask me, […]
May 31, 2019

A Letter to Class of 2019 of PR School

Dear Class of 2019, As your education with SCoRe comes to a close, I want to leave you with some final bits of advice that may […]
May 8, 2019
pg diploma in public relations

Research: The Key to Strategy

  Over the several years, while interviewing candidates, one question I always ask – what according to you is PR, followed by why do you want […]
March 12, 2019
Journalism or public relations

Journalism or public relations? Which career to choose

This is the time of the year when we meet many youngsters who are wondering journalism or public relations – which career to choose? Well, there […]
November 15, 2018
social media

Social Media Magnifies You

Sifting through my bag, I realised I forgot to carry my power bank. Oof, how could I be so careless? That’s when I heard the speaker […]
July 18, 2018
debate-PR

PR must lead the resurgence of constructive debate

Flame wars. This is how computer scientists in the 1970s described brief negative comments that came to characterize electronic discussion boards. There is no questioning that […]
July 18, 2018
sports-public relations

Sports- A huge opportunity for PR

Over the past two decades sports has been getting more exposure across all games. In the good old days, we would only hear about cricket but […]
July 13, 2018

The talent crisis is looming large

There is a talent crisis looming large in several fields and Public Relations in India is certainly one of them. I write about it often and […]
July 12, 2018
public relations

Putting the Psychology back in PR

The first thing that I read about PR convinced me that this is I want to do. It had so much intelligence and story that I […]
July 11, 2018
principles-on-PR

Some basic principles on PR

Public relations will by and large help you try to and shape opinion with your audience and key stakeholders from time to time. It’s a long-drawn […]
July 2, 2018
employees can be great leaders

Employees can be great leaders

The world has become competitive, it is not just about competing to get the consumer’s share of attention and wallet, but the competition is also about […]
June 26, 2018
PR professionals

How Public Relations is evolving as a career option

In the last two decades Public Relations as a career choice has come a long way. While some of the things Public Relations focuses on in […]