education

February 19, 2020
Practical exposure

Learning In 100s – 100 Days To Class Of 2020

100 Days from now the Class of 2020 will complete their 10 months of training with SCoRe. There is another significance of that number to our […]
July 26, 2018

Thought leaders are not built overnight

Typically, when you go for some new business pitch one of the expectations laid out by the client is that they want a thought leadership position […]
July 13, 2018

The talent crisis is looming large

There is a talent crisis looming large in several fields and Public Relations in India is certainly one of them. I write about it often and […]
July 12, 2018
public relations

Putting the Psychology back in PR

The first thing that I read about PR convinced me that this is I want to do. It had so much intelligence and story that I […]
July 11, 2018
principles-on-PR

Some basic principles on PR

Public relations will by and large help you try to and shape opinion with your audience and key stakeholders from time to time. It’s a long-drawn […]
April 28, 2018
public relations education

What PR Education Today Needs

Public Relations education today is in dire need of academicians who understand the craft of communications. In India, there are few institutes that offer Public Relations […]
October 30, 2017
communications professionals and public relations professionals who get their education from india's leading institute of mass communications - SCoRe will understand the difference between learning from books and learning from movies.

Top 5 Must Watch Movies for Communications Professionals

Communications Professionals draw inspiration from from any story being told, even movies. At SCoRe we have built a small library of several books on Public Relations […]
October 28, 2017

Come, fall in love with learning!

Like most other products of the Indian education system, I grew up being a marks oriented (as opposed to a learning oriented) student. My curiosity died […]
October 6, 2017
people from all backgrounds can build a career in Public relations with the right education at the right institute. whether its mass communications degrees, or finance and accounting or engineering or anything else. If you are interested in PR, India's best institute of public relations and corporate communications - SCoRe is the place to be

The leap from Accounts to Public Relations!

How I went from an education in Finance and Accounting to building a career in Public Relations
September 23, 2017

Principles of Public Relations – Nicole Fichardo

Recalling Masterclasses at Adfactors PR by their leadership, Nicole Fichardo, Class of 2017, shares her learning of Principles of PR
July 19, 2017
PR Mantras - rules and guidelines that can be followed for a good career in public relations that our institute teaches, which makes SCoRe one of the best and top institutes of media in the country.

PR Mantras

Here are certain mantras to be followed by every PR professional. (Based on learnings)