There is a talent crisis looming large in several fields and Public Relations in India is certainly one of them. I write about it often and certainly more than once a year. Unlike other professions, Public Relations is something you can excel in or fail miserably. Mediocrity gets seen early and those who survive are those who knew that they were cut out for a job in the field. Well, getting youngsters with aptitude is one thing but ensuring they have the right attitude to be retained for the mid to long term is another.
SCoRe has tried building a small pool of talent in the last two years with the right aptitude and attitude. SCoRe is funded by a few, but it was created to be an aggregator for the PR consultancies looking at a centralised training programme from where talent could be nurtured. There are five ways you can support the fostering of new talent if you are the leader of a PR firm or a corporate communications department.
My SCoRe email address is amith dot prabhu at scoreindia dot org. I appeal to you to reach out to me to find a solution to the talent crisis that is looming large. If we do not take the first step today, in a few years we will be struggling to find mid-level managers and then leaders for PR departments and PR firms. The time is now. Act before it is too late because indeed the talent crisis is looming large.
Amith is the Dean of the School of Communications & Reputation (SCoRe)- A post graduate institute of Public Relations built by the Indian PR community. He is also the founder of the PRomise Foundation which organises PRAXIS, India’s annual summit of reputation management professionals. He can be reached at @amithpr on twitter.