social media

February 13, 2020

5 Tips For Using Instagram for Business

Instagram was launched in 2010 as a photo-sharing app. Since then it has evolved and came a long way, and now a lot of them use […]
January 14, 2020

Types Of Content The PR Professionals Can Use

In this age of information clutter there is so much of content available that it is very difficult to filter through it. The message sometimes gets […]
November 15, 2018

Social Media Magnifies You

Sifting through my bag, I realised I forgot to carry my power bank. Oof, how could I be so careless? That’s when I heard the speaker […]
June 25, 2018

Social media influencers as a catalyst in Public relations

A few weeks ago at ZEE Melt, a young chap named Bhuvan Bam was invited to speak to a room full of senior professionals from media […]
March 21, 2018

5 Essential Skills in Public Relations

A brief history of PR PR has gone through a transformation phase since the early 19th century. The field has witnessed two of the greatest professionals […]
December 20, 2017

Book Review: Jab, Jab, Jab, Right Hook

While it is my personal rule to not give out the conclusion of the book right at the start of a book review; I shall make […]
June 16, 2017

On Social Media in Public Relations

Writing and reading is something a child learns from an early age. It starts off as a way to get assimilated into society and to understand […]