A brief history of PR
PR has gone through a transformation phase since the early 19th century. The field has witnessed two of the greatest professionals ever produced: Edward Louis Bernays and Ivy Ledbetter Lee. The former is referred to as the Father of PR, whereas the latter is remembered as the founder of modern PR.
Both contributed massively to what we know as PR today. Ivy Lee is best known for his work with the Rockefeller family; he advised them to start their own foundation and invested in philanthropic work. Edward Bernays is popularly known for propaganda, his first campaign ‘torch of freedom’ is one of the best publicity stunts in history.
PR is a management function which has the power to change people’s perception and influence public opinion in favour or against the situation. The various facets of Public Relations are Behavioural change, Crisis management, Image building, Reputation management and Public policy. Individuals or large corporates use these to enhance their trust.
You might wonder what any of this has to do with the title of the blog. I believe one has to be aware of the kind of work done in the past to develop the necessary skills for PR.
Below I have highlighted the 5 most important skills I think one needs to work in PR:
Hassan is working as an Associate Account Executive at Adfactors PR based out of Mumbai. He holds a degree in Business Administration from Utkal University and has a Post-graduation diploma in Public Relations and Corporate Communication from Xavier Institute of Communications (XIC), Mumbai. He is a voracious reader and loves to cook and travel. He can be reached at @hassanmujtaba93 on Twitter and here on LinkedIn.