If we start counting the number of brands we have at present, we will probably end up losing the calculation. This is exactly how the world is becoming because of the innumerable brands around us. Every product has got a fair amount of competitors in the market that is making it difficult for them to stand out in the eyes of the consumers/audience. Marketing and advertising help these brands to grab the eyeballs of the target audience but it is public relations that help them majorly in retaining them. Positive perception is created by brands through reputation management and hence they are hiring consultancies for the same.
While brands are looking for consultancies, the consultancies need to pitch them with a correct and strong research work of the sector/industry. It should have proper facts to impress and gain the confidence of the potential client.
Following are some of the crucial research that a consultancies does before pitching to a client:
Basic Research– The process starts with the secondary research about a brand. The information encloses every single detail about the brand extracted from their websites. Articles, where they have been mentioned, are also used as it helps to know how the brand is perceived in the market.
Consumer Dipstick- It helps to know the current positioning of the brand in the minds of the target audience. It helps the consultancies in ideation and what they can do to make the brand better and expand its audience base.
Social Media Analysis- It helps to know the honest opinion of consumers for the brand/company. It assists in analyzing what are the users talking about the brand and its competitors. It also aids to understand how the brands are communicating their message and if it is reaching the right audience or not. This also helps to understand what are they trying to communicate and whether it is working at the moment.
Media Dipstick- It is important to know which is the media covering the beat and seek an expert opinion. Media knows the industry and that particular brand in and out. Conducting the correct measures with the right media helps to churn out the right information and show the correct indulgence of research work to convince the potential client.
Research is the key to seek accurate inferences and to keep forward more planned and creative ideas for the brands to stand out in the market.
– Neha Goyal
Related Article: Tips for successful PR pitch
Neha Goyal is a student of School of communications and Reputation, Mumbai (SCoRe) Class of 2020
Neha Goyal from City of Joy- Kolkata. Having completed her graduation in Media Science she came to City of Dreams- Mumbai last year to pursue her further studies and eventually start her professional life. With a specialisation in Advertising and Public Relations from iLead College, Kolkata, her love and fascination towards building brands drew her towards SCoRe which helped her polish and hone her skills. She love meeting new people, interacting with them and eventually working towards creating some impactful campaigns. As she takes her first steps in this dynamic industry she hope to leave her mark and create an impact with everything she does.
You can find her blog originally here