In the dynamic world of communications and strategy, Public Relations (PR) stands out as a captivating blend of creativity and strategic analysis. For me, PR is not just a career choice but a passion that blossomed unexpectedly through my love for filmmaking and cinema.

My journey towards PR began with a profound interest in filmmaking. Because I delved deeper into the cinematic realm, I also realised the pivotal role PR plays in shaping the narrative around films and their creators. It intrigued me how PR professionals craft compelling stories, moreover, manage reputations, and navigate the complexities of media landscapes.

What truly captivates me about PR is its unique fusion of creativity and business acumen.

My aspiration to pursue PR as a career stems from a deep-seated passion to blend my creative instincts with a strategic mindset. I envision myself collaborating with talented teams to develop innovative PR campaigns that captivate audiences and drive business objectives.

As I continue to explore this exciting field, I am eager to carve out my niche and make a lasting impact through effective and inspiring communication strategies. Moreover, I have started my preparations for the course as advised by my mentors. Reading newspapers daily, being aware about the brands and the campaigns. I have been maintaining the practice of writing because in PR, our communication skills, be it written or spoken, has to be very good.

Coming from the background of film studies, it did take me some time to understand the nitty-gritty of public relations. But after you understand what PR alone, can do for the brands, there’s no turning back. PR upholds and maintains the reputation of the brand. PR strategy can pull a brand out of the crisis, so PR is also about crisis management. Be it the campaign building or managing social media handles or planning the launch events to disseminating the press releases. All these are responsibilities that belong to PR alone.

Dhruv Shah hails from Mumbai, and has graduated in BAFTNMP from Usha Pravin Gandhi College. Having studied film studies, Dhruv comes from a background, which will help him understand how PR and entertainment industries work. With his diverse knowledge about communication field and film course, Dhruv contributes significantly to the Class of 2025.