June 12, 2018

Get Consumers To Think.

As I sit in my Ola for the long journey from Bandra to Kandivili, it was encouraging to see that my Google Maps disclosed I was […]
June 6, 2018

Some of the Top Industries using PR and How

Every industry needs public relations (PR). Industries such as automobile, retail, FMCG, aviation, entertainment etc. are using PR the most. These could be press release, reputation […]
June 5, 2018

Give what they want, not what you want to

How do you feel when you go to a chemist shop and ask for a particular medicine and he ends up giving something else totally? And […]
June 2, 2018

A Letter to Class of 2018 of PR School – SCoRe

Dear Class of 2018, I wrote a mail for the inaugural batch last year which you can read here. As you complete the Post Graduate programme […]
May 29, 2018

Two days of learning at Ketchum Sampark

As a Public Relations student, your biggest learnings will happen on ground and understanding that completely, SCoRe took us for a two-day induction with Ketchum Sampark. […]
May 6, 2018

Gateway to better leadership – Adding Strategic Communications studies to MBA & non-traditional programmes

In April 2018 got an opportunity to be a part of The Bridge Conference, organised by the Institute for PR, Washington DC. IPR Bridge aimed to […]
April 30, 2018

Campaign on Equality by Nike

In life, we all want to be associated with the best. Be it sitting at the exam hall beside the first girl or getting checked by the […]
April 30, 2018

Three Days at Manifest Retreat

Two weeks ago, I was in the picturesque land of Goa. I know what you are thinking. No, it wasn’t the peppy, full of parties outing […]
April 28, 2018

What PR Education Today Needs

Public Relations education today is in dire need of academicians who understand the craft of communications. In India, there are few institutes that offer Public Relations […]
April 27, 2018

What Indian Public Relations Firms look for in freshers 

Public Relations firms have great expectations from freshers who are starting out in the profession. They look for a variety of attributes in the youngsters they […]
April 26, 2018

Truth, Intelligence and Profit are the core of Public Relations

At the tenth World Public Relations Forum – probably the most diverse and reputed Public Relations gathering in the world the theme is: Value! Communication’s impact […]
April 2, 2018

Relationships do matter.

Journalists are fearless. Growing up I had always perceived journalist as fearless and strong people. I was not wrong. In the field of Public Relations I […]
March 30, 2018

#PRSchool TweetChat with Bianca Ghose Report

Timeline Top Posts Most Influential  
March 28, 2018

Emotional Branding

Consumer industries have started relying a lot on emotional branding off late, which indicates that it is most probably accelerating revenue profitability. Emotional metric is being […]
March 26, 2018

Work hard to leave your imprint

How does it feel when someone forgets your name? Or rather when someone calls out a wrong name for you? Or even worse, someone pretends to […]
March 22, 2018

What Sets Apart the Best Programme in Public Relations

It is often said “you learn best while on-the-job”. Sure, working does give you exposure and experience. However, as it is essential to any part of […]