School of Communications and Reputation is a PR college, made by professionals and made for professionals. The programme has a mixed approach of both theoretical and practical knowledge and it is already designed in a way that is not followed by other colleges. The industry exposure since Day 1 of the programme is one of its kind with regular masterclasses from well-experienced industry leaders. Students get several opportunities to network with these professionals without worrying about seniority and hierarchy.

Now, to disrupt in a college that has already created a niché with modern teaching methods would be a tad difficult, but I would like to jot down few points that can cause some disruption at SCoRe.

• Personalised Learning – AI-based LMS (Learning Management System)
• E-Learning App – SCoRe can create its e-learning app for the students and personalise learning to the needs and preferences of their students for optimal learning strategy. If the materials will be relevant, it will make the entire process of learning useful and targeted. The content generated will be generated specific to the user and they can login and learn from it accordingly.
• Content Gamification – Since PR involves a lot of key concepts, to ensure the retention of these concepts, a pre-built gaming concept can be created for easy learning which can be enjoyed and retained in the minds of the students. It will also attract students to stay on the app for long and explore the games which will eventually help in their growth and knowledge.
• Content Import and Export – This feature will allow content related to other industries that PR professionals would require. It will have multimodal channels with content related to media houses, influencers, digital media, and many more. It will also include SCoRe’s videos by mentors and professors that will provide easy accessibility to the students. Ready-made templates in terms of campaigns or ppts can be uploaded there to provide a sense of go-to app for anything related to PR. The updation of content will be real-time to get the latest news and trends every day.
• Diversity and Inclusivity in terms of Students – When it comes to students, universities, and colleges have a certain age limit which is not inclusive. A short term course can be created for mothers, parents, full-time employees, disabled people, and other such parts of society who cannot go for a full-time rigorous course. This will help in educating the masses and creating employment for these sections of our society.

We have kept talking about how the future would be so different and driven by technology, one shouldn’t forget that WE ARE IN THE FUTURE and these changes demand our attention to take education to another level and catch up with coming decade.

This blog post originally appeared on Nidhi Verma’s blog: thinkwithnidhi.wordpress.com

Nidhi Verma 

Nidhi has worked as a Brand Executive for national and regional brands. She has also completed a Post Graduate Diploma in Advertising & PR from MICA, Ahmedabad. Her goal is to be an indispensable member of a team facilitating PR function for passionate & audience-conscious brands at a global corporation, which has a societal ethos in place to drive sustainable change. She can be reached at @thinkwithnidhi on Twitter, and as Nidhi Verma on LinkedIn.