Krispy Kreme came up with a mouthwatering recipe, the limited edition Nutty Chocolatta. It was filled with Nutella, dipped in rich chocolate icing decorated with a white chocolate swirl and caramelized hazelnuts. It was priced at £2 and available at all the UK Krispy Kreme stores and cabinets from Friday, May 27 2016 – Sunday, September 04 2016.
Use the news of the Nutella partnership to cause frenzy, drive sales, and create an emotional connection to the new Nutty Chocolatta doughnut.
An integrated campaign designed to announce the new Nutty Chocolatta doughnut and give consumers a sneak preview of the product before it went officially on sale.
May 6, 2016: CMO leaked email
May 9-21, 2016: Hole in the Wall
May 27, 2016: Launched Nutella filled Doughnut
Hole in the Wall:
Prerna is a Post Graduate in Public Relations from School of COmmunications & REputation (SCoRe), #ClassOf2017. She is currently completing her internship at Adfactors PR, one of India’s leading Public Relations firms. A firm believer in perfection, Prerna has completed her MBA in Entrepreneurship from Institute of Management, Nirma University. She has gained abundant knowledge and expertise in playing managerial roles. Understanding as well as communicating effectively with an audience is one of her core strengths.