Many of us have a question that do PR and corporate communications work together? The broad variety and scope of Public Relations starts from doing small favors for the public. It is a social gathering to devising a broader strategy to gain public favor.

Communication strategies play a key role in primarily engaging effectively with stakeholders. It creates a clear idea to people what is done. And showcasing the growth of a particular brand and modifying perspectives wherever necessary.

PR influences the activities in favor of the clients, partners and investors. It imparts the in-depth experience of communicating and offering integrated solutions. This can be possible by helping the client best understand how to communicate their messages.

The approach varies from client to client depending on their communications. For example, a reputed consumer goods company would prefer a combination of advertising and PR. But this may not be the scenario for other budding organizations.

An organization reputation depends upon both the goals and policies of the public relation specialist and the corporate communications specialist. Both are equally responsible in contributing to the business. Both roles can be considered equally important as they are two growing fields in relation to media management.

Corporate communications is something about storytelling. The stories relating to the public’s interest regarding the environment, employee satisfaction and anything and everything relating to corporate. It has a certain set of  responsibilities taken seriously to its business, employees, shareholders and to its customers.

Corporate communication creates and well maintains the brand and mainly looks after the organisation reputation. It maintains the company’s brand within and beyond the organisation to reach out to the market. If a company does not function properly, it will be questioned by the stakeholders.

So do PR and corporate communications work together? Yes, on the other end, public relations too has various responsibilities. Making headlines and attracting the attention of the media and the public are the major tasks involved in it.

-Navya Penmetsa