The invention of technology and social media has completely changed the face of communication today. And they are probably the biggest reasons for PR to emerge today as a reputed industry. How PR has changed in the last 15 years? A person who has been working in public relations for 15 years now, can easily trace out the various changes and all the advancements that took place. But as an emerging public relations person, you need to know how exactly. Also how industry has advanced from the very beginning.

Here are some of the ways that show how PR has changed in the last 15 years?

1. Emergence of Digital media
Although the print media, television and radio is available to the masses, maximum people rely largely on the digital platforms. So the media channels prefer to reach out to the audience in this way for their growth.
As phones are easily available, people can get the information very easily within their fingertips. Through various digital platforms the work becomes easy and feedback can be received quickly. This not only helps the consumers but also the development of the brand.

2. Measuring the performance
The only way of reaching an audience was through media years ago, but there was no certain way to track the real results of how many people read that particular article. This plays a crucial role in knowing your audience as it helps both PR professionals and marketers know their position in the market.

3. Handling crisis with ease
Although social media helps in easy and fast reach in the audience, there are many chances of spread of fake news about a brand. So a PR person should be ready to face them and show equal aggression towards such acts.

4. Sharing news is immediate
Back in the days the magazines and newspapers used to cover the news, then the press release had to be typed and physically mail those copies to the publication houses. Now there are no such long processes for it to reach to the public more organically.

5. PR metrics is easily available

Initially there was a lot of struggle to measure its results and contribution. But now, it is very easy to measure your rank in google. One such tool used for measuring the rank is semrush.