Public relations (PR) is an important function in today’s business world. As companies compete for market share and brand recognition, the role of a PR professional has become crucial in building a positive image and reputation for the organization. The salaries in PR in India can vary depending on various factors such as experience, location, and the organization they work for. A career in PR can be lucrative, with many opportunities for growth and advancement.

Salaries in PR in India in 2023

The salary range for PR professionals in India varies depending on factors such as experience, location, and the size of the organization they work for. Depending on the Job Designation, the roles and responsibilities, the salary package can vary based on the location of the organization. For instance, PR professionals working in metropolitan cities like Delhi, Mumbai, and Bangalore can expect a higher salary range compared to those working in smaller cities. 

The salaries in PR in India can also vary based on the type of organization they work for. PR professionals working in multinational companies, PR agencies, and media companies can expect a higher salary range compared to those working in startups or small businesses.

Read more: How Public Relations is evolving as a career option

Breakdown of the salaries in PR in India:

1. Junior PR Executive (Rs. 2-3 lakh per annum)

   A Junior PR Executive is responsible for supporting senior PR professionals in executing PR campaigns. They assist in drafting press releases, monitoring media coverage, and organizing events. They also maintain databases of journalists and media outlets.

2. PR Executive (Rs. 3-5 lakh per annum)

   A PR Executive plans and executes PR campaigns, liaises with journalists, bloggers and media outlets, and drafts press releases, pitches and other PR materials. They also coordinate and organize events, manage social media accounts, and analyze media coverage.

   Read more: A typical day in the life of a Public Relations Executive

3. Senior PR Executive (Rs. 5-8 lakh per annum)

   A Senior PR Executive is responsible for managing PR campaigns and developing communication strategies. They handle media relations, manage crisis communication, and develop messaging for different target audiences. They also supervise junior staff, and develop and maintain relationships with key stakeholders.

4. PR Manager (Rs. 8-12 lakh per annum)

   A PR Manager is responsible for planning and executing PR campaigns, managing media relations, and developing communication strategies. They oversee the work of junior staff, manage budgets, and develop and maintain relationships with key stakeholders.

5. Senior PR Manager (Rs. 12-20 lakh per annum)

   A Senior PR Manager manages and leads the PR team, develops and implements communication strategies, manages budgets, and builds relationships with key stakeholders. They also oversee crisis communication, manage media relations, and develop messaging for different target audiences.

6. PR Director (Rs. ~40 lakh per annum)

   A PR Director is responsible for developing and implementing the PR strategy for an organization, managing budgets, and building relationships with key stakeholders. They also oversee crisis communication, manage media relations, and develop messaging for different target audiences. They are also responsible for managing and leading the PR team, and ensuring that the organization’s PR efforts are aligned with its overall goals and objectives.

In addition to the base salary, PR professionals can also earn additional income through bonuses and incentives. Many companies offer performance-based incentives and bonuses to motivate and retain their employees. A career in PR can be rewarding both professionally and financially. While the salary range of a PR professional in India can vary depending on various factors, it is a dynamic and growing field with ample opportunities for career growth and advancement.

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