Top 10 PR learnings of the week: (September 2020: 3)
After Effects of Dove Campaign
September 16, 2020
Some basic principles on PR
September 23, 2020
A weekly compilation of top 10 Knowledge Resource that will help you if you are in PR
1
How communications professionals can benefit from research & data analysis?
In the digital world today, the amount of information that is being bombarded constantly to the varied audiences has been humungous. Raw information, processed information, key messages, communication elements, flowing out of an entity dealing with communications either internally or externally. Be it any organisation, corporate, individual, social, non-profit, or a government for that matter, they are all dealing with enormous data all the time. Data is always heavy and has multi-directional inputs as far as the communicators are concerned. Brand communicators, public relations firm professionals, and corporate communication practitioners always have this mammoth of information available to deal with while planning their communication strategies and implementing their campaigns on the ground. While, in more than many ways, this data can be utilised by the communications professionals, the research could be the best one.
2
Advanced Thinking: AI, Diversity and Inclusion
Learn From the Masters on 29th at 12 pm ET
In partnership with Makovsky, join us for an #IPRWebinar featuring the Makovsky Master Thesis of the Year Award finalists, Luis Fernando Vergara, Gloris Trujillo, and Manuelita Maldonado
3
#PowerOfPR: Championing the value of public relations
In partnership with PRWeek, the #PowerOfPR global campaign is designed to inspire confidence and pride from public relations practitioners during a critical time by championing the value of PR to business and society. The campaign comes as the PRCA publishes new research revealing eight of ten (82%) CEOs and CFOs from large companies view public relations as ‘important’ or ‘very important’ to protecting and strengthening corporate reputation. The study – commissioned by Yolo Comms – shows that public relations is represented at board-level at more than two-thirds (71%) of large companies
4
Jacinda Ardern’s Covid-19 Comms Most Impressive, Say PR Leaders
When it comes to Covid communications, PRovoke’s survey of PR experts ranks New Zealand PM top among global leaders, while Vladimir Putin scores the lowest marks. More than 50% of the 437 respondents polled for the study said the New Zealand Prime Minister had impressed them most in terms of Covid-19 communications, ahead of Angela Merkel (14%). In third place, 12% of respondents said no government leader had impressed them.
5
Data and insights play an important role for a PR agency: Darren Burns of Weber Shandwick
According to Burns, PR agencies should focus more on analytics that derive consumer insights From providing consumer insights to listing out-of-the-box marketing strategies, public relations (PR) firms are fast evolving into consulting firms. PR firms are now solving their client’s problems not just for marketing, but also in the realm of content, data and analytics. In conversation with ETBrandEquity, Darren Burns, vice chair, Asia Pacific, Weber Shandwick talks about the secret behind the firm’s growth in India and China, and how data and insights play an important role in the world of PR today. How do you see the Indian market as opposed to the US market?
6
How to Use Big Data to Improve Your Digital Marketing
With the ability of digital marketing strategies to adapt content directly to the user’s preferences and specifications, personalization is the new standard by which all e-commerce and online marketing will be held. An Epsilon survey found that 80% of consumers are more likely to purchase from a company that offers a personalized experience. So where does big data come in? Personalization and targeted marketing strategies could not exist without the use of big data. This information, spawned from every online interaction between a customer and your businesses’ various platforms, represents a world of information about your customers and your audience. To craft the perfect marketing strategy, you need the information that big data provides. Through the accumulation of vast amounts of customer data, you can analyze, segment, and target the acquired information to build a near-flawless marketing strategy. Here’s what you need to know.
7
Product Usage Analytics
Product usage analytics is the process of analyzing in-product data to understand how users interact with your product, and why they do the specific things they do. It differs from things like traditional surveys and customer interviews by helping you find out what your users really do, based on user-level data in a digital product—not just what they say they do—so product teams can prioritize development efforts with speed and confidence. Product usage analytics is best conducted with dedicated product analytics tools due to their ability to track and record every meaningful in-product user interaction, as well as their self-serve UX which encourages unstructured exploratory analysis.
8
Global Public Relations Industry Market Procurement Intelligence Report with COVID-19 Impact Analysis | Global Forecasts, 2019-2024
Our Global Public Relations Industry market procurement intelligence report offers actionable procurement intelligence insights, sourcing strategies, and action plans to mitigate risks arising out of the current pandemic situation. SpendEdge’s reports now include an in-depth complimentary analysis of the COVID-19 impact on procurement and the latest market data to help your company overcome sourcing challenges. Our Global Public Relations Industry market procurement intelligence report offers actionable procurement intelligence insights, sourcing strategies, and action plans to mitigate risks arising out of the current pandemic situation. The insights offered by our reports will help procurement professionals streamline supply chain operations and gain insights into the best procurement practices to mitigate losses.
9
5 Challenges that Corporate Communications professionals face in 2020
Every public relations agency faces newer challenges with every passing year. Changing political and social environments, improvements in technology, and the varying quality and availability of PR professionals are only a few. This year, however, the COVID-19 pandemic has possibly been the most destabilizing factor in how organizations carry out their corporate communications operations. It’s forced them, like almost every other industry, to operate digitally, apart from compelling them to revamp their messaging, both internally and externally. Here are five challenges that public relations companies face in 2020 and how they can navigate through them.
10
Retail PR challenges and opportunities as COVID drives permanent shifts in behavior
Retail marketers still aren’t sure what the impact of COVID will be on the upcoming holiday season and beyond—or even what the next few weeks will bring. To help communicators navigate these uncharted waters, new research from customer engagement platform Braze details the impact of the pandemic on consumer behaviors and perspectives, provides retailers with actionable guidance on improving purchase and retention rates and examines what tactics will be successful for the 2020 holiday season. “COVID-19 has changed the consumer retail experience forever as demand for e-commerce looks to become permanent, customer loyalty has been upended and spending patterns have changed,” said Myles Kleeger, president and chief customer officer of Braze, in a news release. “To effectively serve customers and drive future growth, prioritizing customer engagement is more important now than ever. Brands that double down on digital and place personalization at the heart of their strategy will emerge from the pandemic stronger than before.”
