Any business that wants to retain a favorable reputation with customers and the general public must invest in public relations. Maintaining high levels of customer satisfaction, participating actively in the community, and notifying the media of the company’s position in response to public concerns are all components of successful public relations practice. Now, the one common skill required for all these practices is: Writing in PR.

For a public relations strategy to be successful, written communication is crucial. Be it crafting a pitch or coming up with an attention-grabbing headline- writing is at the core of PR. Strong writing directly translates to strong media relations, strong communications, and in-turn stronger results. More than that, having strong writing capabilities can set you apart from the competition. Writing in PR helps in influencing the attitude/or behavior of the key publics and various stakeholders.

In addition to that, written communication that is correctly constructed leaves less room for misunderstanding than verbal communication. Employees, the media, and the general public can all get a single corporate statement on a topic involving public relations. It establishes a sense of continuity and enables the business to be represented by a single statement. Making sure a business conveys a single, coherent message is an excellent PR strategy.

Other than that, when it comes to different platforms- a PR professional should know how to create content for all, whether it’s a social media post or a website copy. PR professionals who frequently post to social media need to write concisely to fit under character restrictions and grab the attention of readers on the move. It’s crucial to maintain consistency across all posts, especially if they are managing a significant account with other team members.

Now, that we have established why writing in PR is so crucial, let us look at how to write more efficiently and sharply-

Before writing any text, we should ask ourselves: WHY DO WE WRITE?

Now, this would prompt a simple answer in everyone’s mind: “We write to share our thoughts with other people.”

This approach is Classic, Simple, and Fundamental. It gives the thinker a motive to write and express themselves. But again, the approach is not Intuitive, Introspective, or Innovative. One needs to delve deeper into their beings to answer this question. Rethink that simple answer and ask ourselves again: WHY DO WE WRITE?

It is imperative to understand that:

We do not write to share our thoughts with other people
But we write to change people’s thoughts about the world!

This is what Writing in PR is all about. Changing, modifying, influencing people’s thoughts.

At the end of the day
Your writing should make the reader THINK something.
Your writing should make the reader FEEL something.
Your writing should make the reader DO something.

If not, then what is the point?

Related article – 5 Things To Keep In Mind While Writing A Blog

– Apra Mishra

A rich orchestration of organized chaos as she describes herself, Apra is an avid reader of literature and poetry (& tweets). She is a political science major from Miranda House, and is currently pursuing a post graduate programme in Public Relations at SCoRe. Furthermore, with an insatiable curiosity to learn everything about everything, Apra loves to write, create, and share her experiences with the world. Art and cinema occupy a special place in her heart, and on most days she can be found looking for cats. She can reached on Twitter at @apraciable and on LinkedIn