1
4 steps to creating a digital communications strategy
While creating a digital communications strategy in an ever-changing technological world may seem daunting, it doesn’t have to be. The first step is acknowledging that you need one. let’s take it to the next level by addressing the four key steps to building a well thought out digital communications strategy….
2
Get Big Results By Going Small: The Role Of Micro-Influencers In PR Strategy
There is no question about whether social media should be incorporated into a brand’s arsenal of PR tools. It is an easy way to speak directly to consumers and relate to the audience you want to attract. However, a hybrid practice of combining traditional celebrity endorsements with social media-driven content marketing is emerging as a valuable and effective promotional strategy.
3
How has digital transformation reinvented marketing and PR strategy?
Digital transformation has reinvented how and when organizations engage their audiences.
Digital transformation has shown us that continuing business as usual isn’t going to cut it anymore — and the same applies to marketing and public relations. Mobile technology, cloud computing and social media have dramatically transformed business models, consumer expectations, communication channels and, consequently, what it takes to be successful in PR and marketing today.
How has digital transformation reinvented PR and marketing strategy? What are the tactics necessary to ensure that the new realities of digital business align with a company’s communications?
4
The Definitive Guide to Digital PR
Digital PR is a term being used more and more frequently in digital marketing. If you are unsure on exactly what it means, you’re not alone. While most of us are ok with the PR bit, many of us are unclear on the term as a whole.
To understand what digital PR is and how it works, it is important to understand where it departs from traditional PR. Same objective, different tactics. While both aim to enhance the client’s reputation and increase brand awareness among target audiences with the ultimate goal of increasing sales, their approaches to content and interaction with those audiences are leagues apart.
5
Media relation vs Public relations
We have all heard the terms media relations and public relations used interchangeably, but have you ever thought about what each of these terms actually represents?
Although there is some overlap between the two, it’s important to recognize that they are two separate entities and have different objectives and approaches. While one places a huge emphasis on companies’ interactions with journalists, the other focuses on how companies are interacting with the public through different communication mediums.
6
The Ultimate Guide to Social Media PR
this guide to help you combine social media and PR. It includes:
7
Bolster your ABM strategy with laser-focused PR
Real-world examples of PR getting an account-based makeover
You ride on the ABM train because your destination is a results town.
Life is all about the names on your account list that you’ve converted into customers and the revenue you’ve brought in from doing so. There’s a beauty to this kind of commercial simplicity!
8
How to Create a Successful PR Plan in Five Steps
We’ve had a lot of you say you have clients and prospects coming to you in need of a PR plan.
They’ve survived the pandemic slowdown, see the light at the end of the tunnel, and need you to help them refocus, rebuild, and re-EARN through a communications plan that drives real business goals.
So over the next three weeks I’ll be digging into the good, bad, ugly, and well…”rules” of building a PR plan that makes you stand out from the crowd.
9
Building a successful PR Campaign and understanding how to measure it
Public Relations covers a range of strategies and tactics that share a common purpose, to communicate a positive message about your company or personal brand with the aim of influencing the behaviour and purchasing decisions of customers, shareholders, prospects and other stakeholders.
Measurement and evaluation of PR activities is an important step that all organisations must follow in order to enhance company success. To ensure this process is most effective, it is vital that you look at your business objectives and performance before any PR activities are undertaken. You will then use these measurements to look at the results after the introduction of a campaign. By comparing the before and after of each measurement tool when executing any PR activity, businesses can have a better understanding of the effectiveness of the PR activities that were undertaken.
Here are some tips on building a successful PR campaign and knowing how to measure it:
10
PR Strategies That Support Your Digital Marketing Campaigns
integrating a PR strategy into your digital marketing campaign is essential if you want to grow your online presence and develop your business.
Traditional PR methods are falling out of date and having to be modified to keep up with the digital world. At the end of the day, digital is the way forward.
For most businesses, this is hard to accept, and embracing such a substantial change is even harder to comprehend. However, once the strategies are put in place and a full commitment to digital has been made, the results will be worth it.
