In India, enormous numbers of people are attracted to the entertainment industry and a million dreams are woven by it.
This industry has a phenomenal follower base across the globe that is growing with time. It is like a rat race to be in the eyes of the outside world where an immense amount of effort and research is put. In deciding, how they should be in front of the audience.
The entertainment business is not only limited to producing, directing, investing and performing. But unlike any other sector promotions, marketing, advertising, and public relations are also a huge part of it, to make money and to build its reputation.
In this sector the public relations done is quite different from any other. For example- a PR for a movie is quite different from that of movie celebrities. And the same goes for other aspects of this industry (theatre, artist, channels, etc).
I am not stating any facts based on the Google search but from the things I have been learning recently. The television channel is promoted through the shows that air on that channel. Interesting story pegs are disseminated that talks about the upcoming episode, what challenges or interesting things they faced while shooting for the episode. During the launch of a new reality show, the artist/host does various media interactions and activities to promote their show and talks about what viewers should expect from the show. To promote a movie channel, the public relations is done by talking about the movies that are going to air on television for the first time. The PR campaign revolves around the premiere of the movie that has already been released in theatre. It helps them to build a conversation about how the channel is the first one to bring it on television.
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Media interactions, PR campaigns, disseminating stories, city visits with the actors are some of the things that are done. And these are few ways in which public relations of the entertainment sector is quite different and also a bit challenging than others.
–Neha Goyal
Neha Goyal is a Alumna of the Class of 2020 of PG Programme in PR and Corporate Communications at SCoRe, Mumbai. She completed her winter internship with Genesis BCW, Mumbai.She is currently an Account Executive at Adfactors PR.
