Bachelor of Mass Media is one of the most popular and sought-after courses selected by students all over. Several prestigious institutions are providing BMM courses. The major subjects taught under the BMM courses include Fundamentals of Mass Communication, Communication Skills, The Sociology of News and Social Movements in India, Principles of Management And Marketing, Creative Writing, Journalism, Public Relations, to name a few. But most students face the dilemma of selecting a career option after BMM. To help you in your journey to decide wisely about career options after BMM are as follows-

1. Public Relations

Want to make a career that revolves around socializing and adding more value to a brand through campaigns and various media-related activities? Become a Public Relation Professional. Few of its job roles involve strategic communication, managing, and designing business-to-business or business-to-client campaigns.PR professionals are also known as Reputation Managers, at the time of crisis, it is the PR Professionals who help navigate opinions towards a beneficial image of the brand. This profession is a good  career option after BMM. PR focuses on creating organic media relations which prove to be a great asset in the long run.

How to become a public relations specialist? – Times of India

Best Institutes of Public Relations in India in 2022

2. Journalism

Journalism is a dynamic profession that involves the production and distribution of reports on the interaction of events, facts, ideas, and people that are the “news of the day”.  In simple words, they investigate, collect and present information as news in outlets such as newspapers, magazines, radio, television, and digital media. They are the source to keep society updated with the activities happening around the world.

A career in Journalism 2022: Jobs, Course, Salary, Admission

3. Advertising

It is a promotional activity that focuses on creating advertisements that will gain the interest of the target market, which will help in increasing the sale of the product or service. Advertising professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services. Advertising is also a field filled with creativity and the ability to think and imagine beyond and is an interesting career option after BMM.

Advertising Careers: Options, Job Titles, and Descriptions

4. Radio Jockeying

A radio jockey is a professional in charge of providing entertainment and information through various radio programs.  Also known as RJs or radio DJs, they work for radio stations and follow their station’s direction in the shows they host. The role of a Radio Jockey is to inform, refresh and entertain, their work involves presenting a variety of music programmes and entertaining audiences with other things such as guest interviews of artists, celebrities, music or film-related work. If you have creativity, good command over language, a sense of humor, and belief in yourself this can be the career option after BMM you are looking for.

Radio Jockey – Career, Role, Education, Jobs & Salary

How to Become A Radio Jockey in India? – StudyGrades

5. Event Management

Event Management is all about organizing, managing and overseeing events such as conferences, conventions, concerts, trade shows, festivals, and ceremonies. It involves handling the overall logistics of the event, working with staff, and conducting project management of the event as a whole. If you have good organizing skills, are good at multitasking, have good communication skills, this might be the most suitable career option after BMM for you.

Scope of Event Management as a Career In India in 2022

Conclusion

The above professions are a few, you can select from after completing your BMM. However, the best career option will be the one you are most passionate about. You can use these points as a reference to start your own intensive research about the career path you want to pursue. Having said that, no matter which career you choose, it all comes down to your own sincerity and efforts towards achieving your dreams.

– Anisha Singh

Anisha is a student of School Of COmmunications and REputations (SCoRe) – Class of 2022 – Spring Batch. She comes from a beautiful city, Shillong, which is also known as the Scotland of East. She enjoys participating in outdoor activities and She is an ex- NCC cadet. She has completed her graduation in Bachelor of Business Administration, from St Anthony’s College, Shillong. She can be reached on Twitter as @anisha907 and on LinkedIn as Anisha Singh