In this blog we talk about the SCoRe’s faculty members who have been our 10-month post-graduation programme at the School of Communication and Reputation (SCoRe) a success. We are fortunate to have faculty members who are seasoned professionals in these fields, bringing years of hands-on experience into our classrooms. Their dedication to sharing their knowledge and expertise is instrumental in producing the next generation of bright minds in the industry. We extend our heartfelt thanks to our faculty for their invaluable contributions and unwavering commitment to our students’ success.
My passion to teach:
I believe that as a public relations professional it’s my way to give back to the community. I am of the firm conviction that being able to distil the essence of our practice coupled with the latest stats and facts are what will greatly benefit future public relations aspirants. Also, by doing so not only will they be able to ascend far more rapidly in their respective careers but our entire profession will become far more enriched.
My teaching philosophy:
To serve as the good shepherd always watching over young hearts and minds, leading them to rich fields of learning, protecting them from incorrect thinking and guiding them to discover their own professional strengths.
My unique experience of teaching at SCoRe:
SCoRe offers an intimate learning environment where students are comfortable asking any questions they wish, where they can learn from the professional elite of the public relations field, expand their thinking through practical learning modules and thereby mature as future professionals. For me, it was a positive experience interacting with so many bright minds.
My advice to PR aspirants:
Always keep learning to further develop your craft and self in every aspect. In short, taking a holistic approach to one’s own development is what will set them up for even greater success. So, own it every day!
Rohan is a communication professional and currently serves as a Group Head at Adfactors PR, Mumbai office. He has spent over 16 years in the public relations/ communications field. His areas of expertise include brand management, communication strategy development and implementation, training, risk and reputation, content creation, social media, event management, influencer engagement and campaign impact measurement.
Prior to joining Adfactors PR, he served as a communication specialist at McKinsey & Company. On the PR firm side, he has also worked with Avian WE, MSL and WE Communications, where across each of his tenures he was afforded the opportunity to engage and support an array of clients from across several industry verticals that included aerospace, business and consumer technology, automobile, hospitality, retail, and real estate.
Aside from his professional duties, he serves as a visiting faculty member at the Xavier Institute of Communications (XIC) (Mumbai), the School of Communications and Reputation (SCoRe) (Mumbai) and the Symbiosis Institute of Media and Communication (SIMC) (Pune).
Further, he has several other non-work-related pursuits that he is deeply passionate about. They include painting, photography, cycling and creative writing. Regarding the latter, he has authored two novels entitled I) Orion’s Children (science fiction) and II) The Colorful Mind Of Hybrid Black (biographical fiction).
In today’s communication landscape, the demand for public relations (PR) professionals equipped with both theoretical knowledge and practical skills is higher than ever. Understanding this need, the School of Communications and Reputation (SCoRe) has positioned itself as a leader in PR education by emphasizing practical learning guided by industry professionals. SCoRe’s innovative approach to teaching stands out in the field of communications education, offering students an unparalleled opportunity to learn from the best in the business.
Public relations is not just about understanding theories; it’s about applying those theories to real-world situations. Whether it’s managing a crisis, shaping a brand’s narrative, or engaging with stakeholders, the skills required to excel in PR are deeply rooted in hands-on experience. Recognizing this, SCoRe has made a deliberate effort to prioritize practical knowledge in its curriculum, ensuring that students are not just academically proficient but also industry-ready from day one.
The PR industry is fast-paced and constantly evolving. Textbooks and lectures provide basics but often fall short in addressing the profession’s complexities. This is where SCoRe’s emphasis on practical learning makes a significant difference. SCoRe prepares graduates for industry demands through real-world projects, case studies, and simulations.
One of the most compelling aspects of SCoRe’s approach to PR education is its faculty. Unlike many institutions, SCoRe’s faculty consists of industry veterans with years of PR experience. These professionals bring a wealth of experience and insights that are invaluable to students aspiring to build a career in PR.
At SCoRe, learning is not confined to the classroom. The faculty’s diverse backgrounds in PR offer students a comprehensive understanding of the profession. Their real-world experience gives students unique insights into the practical applications of PR principle. Their real-world experience provides practical insights into PR principles.
(Read more: Best Mass Communications Faculty in India 2024)
SCoRe’s faculty understands that students with different educational backgrounds bring unique perspectives to the table. Faculty promote diverse thinking through classroom discussions and debates. By fostering an inclusive environment, SCoRe helps students from various fields grasp PR nuances and enriches their educational experience.
PR pioneers designed SCoRe’s curriculum to bridge gaps in students’ understanding of PR.
Another significant advantage of SCoRe’s approach is its strong ties with the PR industry. SCoRe faculty collaborates with top PR firms, corporate communications, and media to offer students real-world experience. As a result, these collaborations lead to internships, live projects, and guest lectures from industry experts, all vital to the learning process.
Students at SCoRe benefit immensely from these industry connections. Moreover, internships let students apply classroom knowledge to real-world situations, helping them build a valuable job market portfolio. Guest lectures and workshops by industry leaders keep students updated on the latest PR trends and challenges. SCoRe prepares students not just for their first job, but for a lifelong PR career.
Moreover, SCoRe’s commitment to practical learning and its exceptional faculty have shaped the careers of many successful PR professionals. PR professionals recognise SCoRe graduates for their critical thinking, effective communication, and confident navigation of the PR industry. The reputation shows the quality of education and the impact of faculty on students.
(Read more: Developing a ‘Fun Mindset’)
What sets SCoRe apart from other institutions offering PR education is its holistic approach to learning. Furthermore, SCoRe leads in PR education with its practical curriculum, industry-expert faculty, and commitment to continuous adaptation. At SCoRe, students gain more than an education; they gain a transformative experience that prepares them for the PR profession.
Furthermore, SCoRe’s focus on practical learning and strong PR industry ties enhance its reputation as a top PR institution. The faculty’s commitment to student success at SCoRe ensures graduates are industry-ready and prepared to lead.
If you want to learn from experienced mentors and create your career in public relations apply now at https://www.scoreindia.org/contact-us. You can contact us at: talktous@scoreindia.org or feel free to give us a call at +91 9811572673
