Choosing the right institute to pursue a career in public relations (PR) is one of the most crucial decisions for young graduates interested in this dynamic field. What sets SCoRe apart from other institutes is its unique approach to education, which is rooted in practical learning and guided by an experienced set of PR professionals and corporate communications experts who serve as faculty members. This distinct advantage makes SCoRe the top choice for students aspiring to make a successful career in PR.
I’ve often found myself reflecting on the quality of professionals in the field of Public Relations or Corporate Communications. To support the improvement of industry standards and to provide aspiring professionals with a true understanding of the field, I’ve committed my time to teaching Corporate Communications as a topic at ScoRe.
Teaching as a visiting faculty at ScoRe comes with its own set of challenges. It requires additional time, effort, and dedication to guide students who are in the early stages of building their careers. It involves condensing years of experience into 15-20 hours of teaching while sharing real-world experiences.
One of the most rewarding aspects is embracing the challenges and interpretations presented by the students. Today’s generation is perceptive, articulate, and unafraid to question the status quo. Engaging in debates and delving deeper to explain situations feels like an additional degree for which I am truly grateful. It’s undeniable that students have the power to shape a teacher, and I am genuinely thankful for all the batches of students who have contributed to my deeper understanding of my own experiences and given me the ability to reflect on different situations to consider alternative approaches.
SCoRe provides a unique platform from which we are able to carve out our own curriculums based on broad topics, allowing us the freedom to create and deliver our own content. This flexibility makes the learning process enjoyable, whether through conventional teaching, workshopping topics, group projects, or any other format. For a student, to get access to industry professionals, most of whom are still practicing and bringing live examples into the classroom is quite unique. There aren’t too many courses or institutes I am aware of in India that does such an exercise and with this much depth.
Observing the quality of students who pass through the institute and witnessing their transformation into industry trailblazers within PR agencies or Corporate houses is incredibly fulfilling.
While I am aware that my efforts only contribute a fraction to the program, I extend my best wishes and congratulations to all the teachers, mentors, extended faculty, and course coordinators for their admirable dedication to nurturing the talent pipeline for this industry, ensuring its continuous growth and flourishing, one batch at a time.
A Management Graduate from Jamnalal Bajaj, Viswakumar Menon (VK) brings over three decades of experience across various verticals such as Technology, Consumer Durables, Textiles, Finance, Engineering, Oil & Gas, Renewable Energy and Startups. A professional currently leading the Asia Pacific and Middle East Marketing and Communications at Innomotics, he has worked both with MNCs such as Siemens and Shell, as well as Indian promoter driven businesses such as Siyaram’s, Suzlon and Reliance. VK is a communications specialist, delivering innovative and creative solutions across PR, Crisis Communication, Marketing Communications, Internal Communications and Digital Media.
Passionate about building teams and stand-out campaigns, he believes that communications should add value to all stakeholders and most importantly, enable engagement of the brand with its audiences.
V. K. Menon lives in Mumbai with his wife and 15-year-old son.
The faculty at SCoRe is a carefully selected group of seasoned PR professionals and corporate communications experts who bring with them a wealth of real-world experience. These are not just academics; they are industry leaders who have worked at the forefront of the PR and corporate communications sectors. Their deep understanding of the industry’s nuances, challenges, and evolving trends is what they pass on to students, giving them a competitive edge. Moreover, by learning from these professionals, students are not just studying theory; they are engaging with the practical aspects of PR.
One of the key benefits of having such experienced professionals as faculty members is the real-time industry insights they provide. In the fast-paced world of PR and corporate communications, trends change rapidly, and staying updated is essential. The faculty ensures that students are not only aware of these changes but are also equipped to adapt to them. They bring in case studies from their own experiences, discuss current industry scenarios, and even involve students in live projects. This kind of exposure is invaluable as it prepares students to face real-world challenges with confidence and competence.
(Read more: Is Public Relations a Glamorous Career? Its Success and Challenges)
Moreover, the practical knowledge imparted by the faculty is complemented by their vast professional networks. Networking is a critical component of PR, and the connections that students make can significantly impact in their career. Faculty members often introduce students to key players in the industry and mentor them through their profession. Moreover, this mentorship goes beyond academic guidance; it’s about helping students navigate the industry and build a strong professional foundation.
SCoRe’s faculty members are actively involving in shaping the curriculum, ensuring that it remains relevant and aligned with industry needs. Unlike traditional academic programs, SCoRe’s curriculum is dynamic and responsive to the latest developments in PR and corporate communications. The faculty’s direct involvement in this process ensures that the education students receive is not only current but also practical. This is particularly important in a field like PR, where strategies and tools are constantly evolving. Furthermore, students learn about the crisis management strategies, and media relations tactics are using by professionals today.
For students aspiring to a career in PR, this direct access to industry professionals is a game-changer. It means they are learning from the very people who have shaped and continue to shape the industry. As result, this kind of education is not replicating in a traditional academic setting. The line between academia and industry are blurring to ensure that students receive an education that is job-ready.
(Read more: The magical multitasking mindset)
In addition to the core faculty, SCoRe regularly invites guest lecturers and industry experts to share their insights. Because these sessions often centre around the latest trends, challenges in the PR industry, they give students a broader perspective. Whether it’s learning about the digital communications understanding the corporate reputation management, these expose students to the cutting edge of the industry.
SCoRe’s focus on PR, because combined with its faculty’s industry expertise, makes it the only PR institute in India. It’s not just an academic institution; it’s a launchpad for the next generation of PR professionals. The comprehensive education that students receive at SCoRe prepares them for their first job, for a long and successful career. As a result, they leave the institute with a deep understanding of the field, practical skills honed through real-world experience.
Furthermore, in a country where PR is an emerging field with immense potential, choosing the right institute is crucial. SCoRe’s unique model of education, by veteran industry professionals, ensures that students are job-ready to become leaders in the field. Moreover, for those who are serious about a career in PR, SCoRe is the best. The commitment to excellence and its focus on practical learning make SCoRe the best PG Course for PR in India.
If you’re passionate about building a career in public relations, there’s no better place to start than SCoRe. Admissions for Winter Class of 2025 is open! Check our website: https://www.scoreindia.org/ or give us a call at +91 9811572673.
