The art of storytelling is how you create an idea and tell it as a story to your clients to make your project stand out. We have to understand that not everyone can hone the skill of story-telling, and that, we need to sell our story out for our brand to get itched into the minds of the customers.
Shashidhar Nanjundaiah, Chief Storytelling Officer, Enzen Global Solutions, took a session on his work-related field with twenty students of Public Relations in Mumbai. He said, “The art of storytelling is a way people internalize someone else’s experience, carry it forward.”
Shashidhar Nanjundaiah further gave contours of corporate Art of storytelling:
AMRIT- The process of Pentapod:
-Alisha Shireen
Alisha Shireen is an Alumna of the Class of 2020 of PG Programme in PR and Corporate Communications at SCoRe, Mumbai. She did her schooling at Auxilium Convent School, Bandel, which is some 52.3 km from Kolkata and she graduated from Patna Women’s College in Mass Communications. She was a freelancer for The Times of India, Patna Times for a year (2018-2019) and wrote advertorials and event coverage for the English