• The possibility of learning something new everyday
• The thrill of tapping into the target audience’s minds
• The ingenuity required to create enthralling stories around subjects (that may not be particularly interesting) that capture the audience’s imagination
• The validation that comes from being able to move the audience to action
I’m sure I will never tire of doing any of it!
There has never been a better time to create content for content marketing that stands out and reap the benefits of doing so.
The present state of content marketing in India: What are some key challenges and opportunities content writers face?
Of late, content marketing in India is being taken seriously by brands and the audience. People are looking to establish themselves as content writers. However, I think there’s still room for much competition among content writers to facilitate the production of outstanding content.
Content writing as a profession does come with quite a few challenges here in India:
Content writing is not a skill that is taught in schools and colleges, thus it is still not perceived as a serious career option by the masses.
It’s not an unequivocally prestigious or well-paying job right from the get-go. That may be a reason why the profession is not attracting hordes of writing talents, yet.
A considerable number of content creators still don’t seem to grasp what sacrilege plagiarism is in the world of content creation. The reason for that is, there is no formal education in content writing that teaches newbies the ethics of the profession.
Related: Types of content a PR person can use
Having said that, I think the profession of content creation in India is still in the nascent stage of development. In time, it will evolve to become a full-fledged profession.
Let’s end by addressing the looming question in every content writer’s mind:
When bots start creating content, how will the role of human writers evolve/become obsolete?
While it is a common concern among writers that bots might take over their jobs, it is not yet a valid one. Because, through Natural Language Processing, millions of writing samples can be programmed into bots, bots may very well be able to figure out the patterns that make certain pieces of writing tick, but truth be told, they cannot tell a whale from a bee. They do not know what they’re writing, they’re just mimicking patterns of writing that work. Thus, they cannot write fact-based content, they can only create fiction. Whereas, content writing, by its very nature, is factual. I do not think content writers run the risk of losing their jobs to robots anytime soon.
This blog post originally appeared on Sulagna Chakraborty’s blog: sulagnaonline.wordpress.com
Sulagna is a student of Public Relations at SCoRe, and aspires to make it big in the world of PR. She’s a passionate learner who likes to read, write and listen, and loves spending time with children. TEDTalks inspire her and she dreams of being a motivational speaker one day, giving one of her own TED talks. She can be reached at @SulagnaChakra20 on Twitter, and as Sulagna Chakraborty on LinkedIn.