Table of Contents
Have you ever had a moment when your passion pulled you in an entirely different direction than what you planned? This blog is about one such journey — from science labs to the dynamic world of Public Relations.
Have you ever wondered how easily people say, “Life is all about changes, you never know what’s coming next”? It always sounded vague to me… until it actually happened.
Graduated in Science, I had little to no idea about Public Relations. I’ve always been curious, loved learning, and enjoyed figuring out how things work. Science gave me a solid foundation in problem-solving, critical thinking, and research. But deep down, I always felt this creative itch I couldn’t ignore. Constantly scrolling through my phone, staying updated with what’s new in the market and trending on social media — I realized that I was more fascinated by storytelling than scientific theories. That’s when the tables started to turn.
If someone had told me a few years ago that I’d be trading science textbooks for beauty campaigns and press kits, I would’ve laughed. But here I am today — a content creator and daily vlogger, living a life that was once just a side hobby.
What began as a creative outlet soon became something much bigger. Each post, reel, or caption taught me the power of communication — how words and visuals could engage, inform, and inspire.
I wasn’t just showing off products; I was building relationships, earning trust, and influencing perceptions. That’s when it clicked — this is what PR is all about. Since then, I’ve been diving deep into this world, learning something new every day. The more I explored, the more I realized how Public Relations aligns perfectly with my interests — and the variety it offers just makes it all the more exciting.
To me, PR is much more than storytelling. It’s about crafting narratives that can create impact, influence opinions, and build long-term trust for brands and organizations. My curiosity about how brands work behind the scenes and what a PR professional really does has only grown stronger over time.
The more I researched and understood the role of PR, the clearer it became: this is the career I want to pursue. It allows me to blend creativity with strategy, people skills with communication, and content with purpose.
Five years down the line, I see myself waking up every day excited to go to work — because as a PR professional, every single day brings something new to the table.
In my eyes, Public Relations today is about building and maintaining strong relationships with the public and stakeholders on behalf of a brand. It’s about providing visibility and ensuring that reputation stays intact — especially in times of crisis.
PR is not a one-step process. It involves multiple aspects like creating impactful campaigns, managing crises, doing PR stunts, and staying true to the brand’s voice with honesty and authenticity. It’s about mastering the art of storytelling, while also being strategic in communication.
I want to be someone who understands how to create compelling campaigns, handle media relations, engage stakeholders, and help brands build a credible and trustworthy image. Whether it’s designing communication strategies, tackling tough media moments, or simply sharing stories that matter — I want to be a part of it all.
Read More: Luxury PR in the age of New Media
While exploring different colleges, I came across SCoRe, and something about it just felt right. Unlike traditional academic programs that mostly focus on theory, SCoRe teaches by doing. Its curriculum mirrors the real world of PR — from day one.
What stood out for me was how SCoRe focuses on shaping students into industry-ready professionals. The institute brings in CEOs of top PR firms, senior communication strategists, and brand reputation experts to mentor students. That means we don’t just study case studies — we live them.
Every class, every session, and every project is designed to replicate real-life PR scenarios. Whether it’s handling a brand crisis, pitching stories to journalists, or creating a campaign from scratch — the hands-on experience is everything someone like me could ask for.
As someone who truly believes in learning through experience rather than just reading theories, SCoRe’s practical approach gives me the best of both worlds. From consultancy visits and PR summits to live projects and internships, it’s all about learning in the field.
Assignments aren’t just academic — they’re actual exercises in confidence and competence. You get to work with real clients, understand stakeholder dynamics, and see how communication strategies play out in real situations.
I’m so excited to take my first official step into the world of Public Relations with SCoRe.
Read More: Why Is Corporate Communication a Game-Changer for Brands?
This is just the beginning. The world of PR, here I come!
Divyangna Mehrotra is an aspiring communication professional from Agra, with a keen interest in brand storytelling and digital engagement. She completed her B.Sc. in Microbiology in 2023 from the Institute of Home Economics, Delhi University. Though she comes from a science background, Divyangna discovered her passion for content creation and storytelling through social media and vlogging. This creative pursuit led her to explore the dynamic field of public relations. Now, she will pursue her professional education in PR at the School of Communication and Reputation (SCoRe), where she will build the skills to become an impactful and strategic communicator.
