Media release is a public relations tool that is one of the most common practices used by professionals. Today a lot of people think that writing a media release is dead because of digital media. Well, it’s a debatable topic for another day. Recently, I have started working as an intern in one of the top PR consultancy in India. Working there has made me realize how writing a good and catchy release is important to get the attention of the journalist and get the coverage for the client.
An attractive media release can tell a story, help a cause or report news that reaches thousands of people. Keeping in mind that journalists receive a lot of release in a day, writing one can be like storytelling. We all have been narrating stories from the day we commenced the journey of life. But what we need to know is conveying definite messages in the most unique and unconventional manner possible. The message needs to be transmitted in a manner that convinces the person on the other side.
So how do you do it? Here are a few points that I have learned in the past few days:
Other than these points, a media release must consist of the company logo, dateline, boilerplate describing the brand/company and contact information of the person who the journalist can contact. One must attach pictures if there is any.