In almost every session, when a new professor walks in our class at SCoRe, the first thing they notice is there are 2 boys and 18 girls in our class. Some say it’s good to see boys in the class, some say that there are more women out in the public relations space.
Public Relations is a field where empathy plays an important role and women with higher emotional quotient naturally do well in this profession. They know when to be empathetic as compare to men. It enables them to understand their clients more properly and is more sincere in delivering their needs. Storytelling plays an important role in public relations. Be it pitching to a client, making a campaign or writing; all have to be done in a story format for people to connect. This makes women more competent for the profession because of their compassionate nature.
Public relations require networking with people and socializing. Women are considered to be more active and social as compared to men. They are more comfortable in making connections and meeting strangers than men which can be helpful in getting clients or be it building contacts. They are good connectors and aren’t afraid to speak about stress or issues.
Women are capable of multi-tasking as they also do several roles like being a wife, daughter, and mother in their personal life. It is a skill that is highly required in this field which makes them more of the better choice for this profession. Women are considered as a solution giver and that makes them suitable to handle crises that the firms face across the globe.
Related: How are Women in PR Perceived
Despite the qualities and women dominating this space, we find fewer women leaders in our country. The scenario has started changing slowly and space is becoming brighter for women as women have started taking charge.
The world of public relations is incomplete without the presence of women and they are the ones leading the change.
–Neha Goyal
