A public relations professional is responsible for creating and maintaining a positive image for their employer or client. They do this by securing media coverage, managing crisis situations, and developing marketing campaigns. The salary of a PR professional depends on their level of experience and education. Entry-level PR professionals can expect to make around 4.4 Lac per year, while those with more experience can make upwards of 8 Lac per year. Let’s get into some details about PR Job description at each designation and its salary

What is the basic Qualification for PR Jobs?

There is no one-size-fits-all answer to this question, as the minimum qualifications for a PR job will vary depending on the position one is applying for. However, there are some general qualifications that are often required for this PR job, such as bachelors in the communications field is a good start. Also with no relevant bachelor’s degree one can do masters in PR with basic skills of English language to jump into this career. Here is the list of Essential Public Relations Skill Sets required for PR Aspirant

What is the basic PR Job description at each level?

The basic PR Job description is to manage communications between an organisation and its public. They do this by developing and executing effective communication campaigns, writing press releases and other publicity materials, and managing media relations. PR professionals also need to be well-versed in social media, as they often use these platforms to interact with the public on behalf of their employer or client. They may also plan and execute special events, such as product launches or media events.

PR professionals typically work in an office environment, but they may also travel to meet with clients or attend events. Some PR professionals work freelance, while others are employed by PR firms where they work for many clients or in in-house communications departments of a single firm.

The job of a public relations professional can be divided into three main levels: entry-level, mid-level, and senior-level.

Entry-level public relations jobs typically involve working as an assistant to a more experienced PR professional. Responsibilities might include conducting research, writing press releases, and managing social media accounts.

Mid-level public relations jobs generally involve managing communication campaigns and handling media relations for a client or company. Senior-level public relations jobs typically involve developing long

Senior-Level public relations job is more of managing and micromanaging the work of the juniors, making crucial decisions, forming rules and directly reporting to senior management.

What is the PR job description at each designation in PR Firm?

There are many different types of PR professional positions, each with their own job description. Here are just a few examples:

– PR Intern job description: As a PR Intern of a firm, one will be responsible for assisting the PR team with a variety of tasks. This is a great opportunity to learn about the PR industry and gain some practical experience. Some major duties will include conducting research, writing press releases, and helping to organise media events. One can even get the chance to interact with members of the media and learn about media relations. An motivated individual with strong written and communication skills, is what a PR Team is looking for!

–PR Executive job description: This position is responsible for managing day-to-day activities on behalf of clients, including media relations, social media campaigns, event planning, and more. They typically report to a Senior Account Executive or Account Manager.

–PR representative job description: A PR Specialist is responsible for creating and executing public relations plans and programs. They may also be responsible for writing press releases, conducting media research, and coordinating special events.

–PR & communications manager job description: The PR & communications manager is responsible for developing and executing communications and public relations plans that support the company’s business objectives. The PR & communications manager will work closely with the marketing team to develop messaging, positioning and strategy for all company communications. The role includes writing and editing content, managing media relations, conducting media training, and developing crisis communications plans. The PR & communications manager will also be responsible for managing the company’s social media presence, developing and executing social media campaigns, and monitoring online activity and reputation.

The ideal candidate will have a minimum of 5 years’ experience in communications or public relations, with a strong track record in media relations and social media. The candidate should be an excellent writer and communicator, with a high level of attention to detail.

–Digital PR manager job description: The digital PR manager is responsible for managing the online reputation of the company and its products. They work with the marketing team to develop and execute strategies to promote the company and its products online. They also work with the customer service team to ensure that customer concerns are addressed in a timely and effective manner. The digital PR manager also monitors online conversations to identify potential issues and resolve them before they become serious problems.

-Director of Communications: The Director of Communications is responsible for overseeing all aspects of an organisation’s communications strategy. This includes, but is not limited to public relations, marketing communications, internal communications, and crisis communications.

How to start a PR Journey?

If you’re interested in starting a career in PR, the best place to start is by interning or working at an entry-level position in a PR Firm. This will give you the chance to learn about the industry and gain some experience. Once you have a few years of experience under your belt, you can start applying for mid-level positions. And if you continue to progress in your career, eventually you could reach the senior level where six-figure salaries are not uncommon.

PR is a field with many different levels and therefore salaries can vary greatly. Here is a general guide of what you can expect to earn at each level-

Entry-level: 3.5 to 4.5 Lac
Mid-level: 4.5 to 6 Lac
Senior-level: 6 Lac and up

Of course, these are just general ranges and your actual salary will depend on many factors such as experience, skills, location, and more. But this should give you a rough idea of what to expect.

 Shreya Doshi

Shreya Doshi is a Marketing and Communications Manager at School of COmmunication and REputation, Mumbai (SCoRe).

She has completed her Masters in Marketing and Advertising from Mumbai Educational Trust (MET) University. She believes that learning should never stop in life. Hence, learning something new every day is her moto. She loves to travel, enjoys the thrill while performing adventure sports, music and dance are her other passions.

She can be reached on Twitter and LinkedIn