Public Relations in India as a profession is getting popular at an amazing rate. Different brands, big, moderate or small are understanding the importance of Public Relations and what the service can do to impact your brand in a huge way. However, the awareness and understanding about Public Relations in India is still not very clear to common people. But, Public Relations in our country is not new.
It has been going on since the mythological era where we get the example of how Narad Muni who is present in both the epics of Ramayana and Mahabharata helped rules in communicating with each other, advised and counseled them to do what is wrong or write for them and took the responsibility of keeping peace and prosperity among the subjects of the kingdoms. Bhadra in Ramayana and Krishna in Mahabharata acted as public relations managers to Ram and Arjuna respectively. Both of them were advisors to their subsidiaries and they did a very good job of communicating the needful between various parties which is exactly what a public relations professional does. In fact, in Indian medieval history, Gautam Buddha, Guru Nanak and Chanakya were known to be great communicators.
This was the very early part that gave the essence of the profession. It was in 1914 when the British Government which acted as the Government of India then set up a public relations board known as the Central Publicity Board. The board was established as a link between the Government and the Press where any message which interests both the entities could be communicated directly.
With time as several companies started rearing their heads in India and set up their bases, they understood how important the role of communications is. The first giant company to set up Public relations in India in 1943 was the Tatas. Although it is known as the first company to have a PR department, it was more like a communication messaging and information department. Public Relations and the activities associated with it began properly with PSUs like BHEL, ONGC, Bhilai Steel Plant etc.
After this, the train of Public Relations as a profession took up speed and newer things started following.
Baishali Banerjee is a part of the Class of 2020 of PG Programme in PR and Corporate Communications at SCoRe, Mumbai. She completed her winter internship with Genesis BCW, Mumbai.
She is from Kolkata. She did her graduation in Media Science with a specialization in Public Relations and Advertising from NSHM Knowledge Campus, Kolkata. She has always been curious about the corporate world and how all these huge brands function and connect with their consumers on a day to day basis. She interned with Ketchum Sampark for a period of three months under the Brands & Lifestyle team. This experience made her more curious about the PR fraternity. Also, she is a person very open to learning and her interests lie in corporate, entertainment and lifestyle.
She can be reached at @baishalibanerj5 on Twitter and as Baishali Banerjee on LinkedIn