Every profession has various set rules when it comes to following standard software & tools, and so does the profession of Public Relations. But the beauty for a communications professional is the fact that this standardisation is fairly limited for us. We all are largely free to experiment and work as per our individual choice as long as the work gets done.
A PR professionals wears many hats at one time and in order to fulfil all those responsibilities, she/he uses several public relations tools.
Having been in the profession for a few years now, I have a list of tools that I love to use. They are my favourite for a lot of reasons which are listed below:
– Radhika Nandwani
Radhika is the Corporate Communications Advisor at Dell’s Performance Analytics Group. She started her career in 2011, with one of the leading public relations firms of India – MSLGROUP, specialising in technology brands. The campaigns executed by her while at MSL, have won several public relations industry awards including SABRE and PR Week Asia. In her last role, she was the founding team member and the marketing communications manager at SCoRe. Radhika is an English graduate and holds a Master’s degree in Mass Communication. She loves reading and is passionate about gender equality, food and Bollywood. She can be reached at @RadhikaNandwani on Twitter and here on LinkedIn.