In the world of Public Relations (PR) and Corporate Communications, the importance of quality education cannot be overstated. As a young graduate looking to enter this dynamic field, you’re probably aware that the right guidance can make or break your career. One and only institute that has become a beacon for aspiring PR professionals in India is the School of Communication and Reputation (SCoRe). What sets SCoRe apart is its unique faculty. Because SCoRe consists of CEOs, founders of PR firms, and experienced PR and corporate professionals, the curriculum of SCoRe is very professional.
-I teach because I get to revise my own concepts, the younger generation also have a different spin and implementation to the existing concept. More importantly they are opinionated by which I get to understand what the younger generation are thinking about the latest trends and brands.
– I need to give direction to the student based on my experience. From my execution point of view, provide tools that will make the work life efficient, effective and maybe easier when they are at the job.
– At SCoRe, the hunger for the students to learn and eagerness to implement the knowledge they have received is at its peak. This actually drives me as a faculty member to teach more, come prepared for the sessions and it also keep the sessions engaging.
-Communication is the basis of business decision making. PR is the medium to showcase those decisions. Getting into Public Relations can be treated as a starting point for an exciting, challenging and rewarding career.
After graduating with a Bachelor in Management Studies, specialising in Marketing from Bombay University, Moksh pursued Post Graduation in Mass Communication from Symbiosis Pune. During his time at Symbiosis, he secured a campus placement at Genesis Burson-Marsteller (Public Relations), where he worked for three years. While working, he also completed his M.Com. from Mumbai University.
In 2007, Moksh embarked on his journey as an independent consultant in Public Relations, specializing in Social Media Marketing and New Media Digital practices. By early 2009, he had formed his own company, Avignyata Inc., where he serves as a full-time consultant in Social Media Marketing, catering to corporate and MNC clients on both retainer and project bases.
Driven by a passion for teaching and training, Moksh is also a regular visiting faculty member in Public Relations for undergraduate and postgraduate media and management courses at School of Communications and Reputation (SCoRe), H.R. College, K.C. College, Xavier College, MMK College, and SNDT University, viewing this as his way of giving back to society. Recently, he completed the Advanced Program in Artificial Intelligence Powered Marketing from IIM Calcutta.
His specialties include social media marketing, communication, conversation marketing, web influence, social media monitoring, social network profiling, multimedia marketing, social content creation, public relations, media relations, digital marketing, mobile application development, entrepreneurship, and artificial intelligence.
SCoRe was founded with a clear vision: to create an institute that bridges the gap between theoretical knowledge and practical application in the field of PR. Furthermore, to achieve this, SCoRe turned to the very industry it aims to serve. The PR industry, is further, recognising the need for well-trained professionals who can hit the ground running, played a pivotal role in shaping SCoRe’s faculty.
From the very beginning, SCoRe has worked closely with leading PR firms and corporate communication departments. As a result, this collaboration ensures that the curriculum is aligned with industry needs and that the faculty are composed of individuals who could bring real-world insights into the classroom. The result is a faculty roster that reads like a who’s who of the PR world, featuring CEOs, founders, and senior executives from top PR firms.
What makes SCoRe’s faculty truly unique is that many of its members are not just academicians—they are active practitioners. Because these students are learning from professionals who are currently engaged in the industry; dealing with real clients, managing real crises, and navigating the ever-changing media landscape. This practical approach to teaching ensures that students are not just prepared for the industry—they are ahead of the curve.
Another significant contribution of the PR industry to SCoRe is the opportunity for students to build relationships with industry leaders. The faculty at SCoRe includes mentors who have decades of experience and are well-connected within the industry. This furthermore, gives students unparalleled access to networking opportunities, internships, and job placements, which are crucial for launching a successful career in PR.
(Read more: Tactics and Tools for Public Relations in 2024: Must Read for PR Aspirants)
The presence of such distinguished faculty members naturally raises the question: How do they deliver practical and advanced teaching to students? The answer lies in SCoRe’s unique approach to education, which is deeply rooted in industry practices and real-world application.
One of the primary teaching methods at SCoRe is the use of real-world case studies. Instead of relying solely on hypothetical scenarios, the faculty brings in cases they have personally worked on or that have made headlines. This approach helps students understand the complexities of PR and the decision-making processes involved in handling crises, managing brand reputation, and executing successful communication strategies.
For instance, a class might analyse a crisis communication case where a corporation had to manage a public relations disaster. The faculty member, who’s giving assignments to students, would guide the students through the steps taken to mitigate the crisis and achieve outcomes. Moreover, this kind of hands-on learning is something that one cannot replicate through textbooks alone.
Its their interactive teaching methods that SCoRe’s faculty members always practice. Rather than traditional lectures, classes often take the form of workshops, where students participate actively. These sessions might involve role-playing exercises, media training, or pitching practice, all designed to mimic real-world PR scenarios.
For example, faculty may give the students tasks in creating a PR campaign for a hypothetical product launch. Under the guidance of their faculty, students would work in teams to develop strategies and plan media outreach. This kind of practical exercise helps students build their skills and boosts their confidence in applying what they have learned.
The PR industry is constantly evolving, with new trends, tools, and technologies emerging regularly. SCoRe’s faculty, being active practitioners, are always at the forefront of these changes. This ensures that students are learning the fundamentals of PR and are staying updated with the latest industry trends.
For instance, faculty members might introduce the latest digital PR tools, social media strategies that the industries are currently using. This exposure, furthermore, prepares the SCoRe students for the current job market.
(Read more: Indian PR & Communications industry and operative media environment vis-à-vis the global matrix)
The unique faculty composition at SCoRe offers numerous benefits to students, setting them up for success in their careers. Here are some of the key advantages:
Thanks to the practical and advanced teaching methods, as a result, SCoRe students graduate with industry-ready skills. They are not just familiar with theoretical concepts but are also capable of applying them in real-world situations. This makes them highly attractive to potential employers, who are looking for candidates who can hit the ground running.
As mentioned earlier, the presence of industry leaders on the faculty provides students with unparalleled networking opportunities. Whether through guest lectures, mentorship sessions, or industry events, students have multiple opportunities to connect with PR professionals. Furthermore, they learn from their experiences, and build relationships that can help them in their careers.
As a result, learning from founders and senior professionals instills a sense of confidence and leadership in students. They are encouraged to think strategically, make decisions, and take ownership of their work. This prepares for the challenges of the PR industry but also sets them up for leadership roles in the future.
Because the emphasis on real-world case studies and practical exercises is a lot, it ensures that students develop problem-solving skills. Moreover, they learn how to navigate complex PR challenges and develop creative solutions. These skills, furthermore, are highly valuable in the industry.
If you also want to study under the experienced PR and Corporate leaders then SCoRe is the place to be. Admissions for Winter Class of 2025 is open! Check our website: https://www.scoreindia.org/ or give us a call at +91 9811572673.
