Today, at School of Communications and Reputation (SCoRe), the batch of 2020 got yet another opportunity of a masterclass to discuss ways to stand out in public relations with Cornelia Kunze, the co-owner and founder of i-sekai, a consultancy for brand and reputation management based out of Germany. She started her session by answering the question of how is the market for PR different for every region. In this context, she mentioned that PR as a profession is still budding in countries like India and Germany while the markets in US and UK are buzzing with new ideas and opportunities. So, what should one do in order to stand out in public relations and make people notice their actions? Following are the seven ingredients that Cornelia mentioned that one needs to mix in order to stand out in public relations crowd:
Public Relations is a very dynamic world and we are at a time when the entire world is changing. “Try to be the brain and not only hands and legs!”, signed off Cornelia on How to stand out in public relations.
Baishali Banerjee is a part of the Class of 2020 of PG Programme in PR and Corporate Communications at SCoRe, Mumbai. She completed her winter internship with Genesis BCW, Mumbai.
She is from Kolkata. She did her graduation in Media Science with a specialization in Public Relations and Advertising from NSHM Knowledge Campus, Kolkata. She has always been curious about the corporate world and how all these huge brands function and connect with their consumers on a day to day basis. She interned with Ketchum Sampark for a period of three months under the Brands & Lifestyle team. This experience made her more curious about the PR fraternity. Also, she is a person very open to learning and her interests lie in corporate, entertainment and lifestyle.
She can be reached at @baishalibanerj5 on Twitter and as Baishali Banerjee on LinkedIn