Decoding Public Policy – The Communicators’ Assembly Point (TCAP)
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The Communicators’ Assembly Point (TCAP) is a Refresher Programme for Corporate Communications Professionals. The initiative by Adfactors PR in association with SCoRe, offers a series of workshops to help corporate communicators leaders learn and stay up to date with complex concepts linked to reputation management.
The workshops are for two groups of corporate communicators:
- Leaders: Heads of corporate communications
- Managers: Budding leaders in corporate communications teams
Participation in the workshops is by invitation only, and invited delegates can confirm their participation by making a token contribution of Rs. 5,000 which will go towards education scholarships for deserving PR students.
The first in this series is Decoding Public Policy with The Takshashila Institution, Bengaluru.
About Decoding Public Policy
The module will provide a firm understanding of fundamental issues in public policy, decision making in government. It will outline strategies to better integrate corporate affairs goals to current and future Indian policy ecosystems.
It is designed to help participants to keep pace with the dynamic public policy ecosystem to become more effective in their interactions with governments at all levels.
Outcomes That Matter
- Fundamentals of policy making – philosophies, frameworks, and techniques generally used by public institutions to create policies.
- Understand key actors and bodies in policy formulation.
- Overview of political and economic climate in India to deduce how it may impact their company’s communications and reputation.
- Effective methods of engaging public bodies Evolve better strategies and develop leadership for credible public advocacy.
Workshop Structure Outcomes
The modules have been specifically designed by practitioners and academic experts to suit the unique requirements of this programme. The pedagogy will comprise lectures and exercise-based sessions.
For Leaders05 & 12 May |
For Managers19 & 26 May |
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| Session I | Building Blocks of Policy Analysis (1 hour) | Session I | Building Blocks of Policy Analysis (1 hour) |
| Session II | Eight Things Governments Do (45 mins) | Session II | Eight Things Governments Do (45 mins) |
| Session III | Points of Intervention in a Policy Life-cycle (1 hour) | Session III | (EXERCISE) Stakeholder & Issues Mapping (2 hours) |
| Session IV | Understanding Media & Narratives in Public Policy (1.45 hours) | Session IV | When is There a Case for Government Intervention in Markets (1.5 hours) |
| Session V | Effecting Change OR Social Impact Matrix (1 hour) | Session V | Narratives in Public Policy (1 hour) |
| Session VI | (EXERCISE) Policy Analysis & Formulation (2.5 hours) | Session VI | How to Read & Analyse Government Budgets (1 hour) |
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