Today, we class of 2020 got an opportunity to meet Cornelia Kunze at School of Communication and Reputation (SCoRe) for a masterclass. She is a global communication consultant who has got work experience in different countries across the globe. She is the creative brand strategist, founder, and partner as i-sekai based in Germany. She started her session by sharing with us how PR is in different countries and the US and UK are the two countries that are most advanced out of all.
Ms. Kunze showed us some of the creative campaigns that have entered in Cannes Lion as she is one of the very few jury members there. She told us that we need to be creative to stand out and make people notice our message. To be able to stand out, she shared with us her personal seven ingredients which we can mix to create magic, standout in our campaigns:
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She shared examples through campaigns while explaining her key ingredients in public relations. Ms. Kunze also says that just telling a story can be boring and one should believe in creating one.