1) Practice writing: They say practice makes a man perfect. This statement however stands true. The more you practice writing, one day you’ll be a master at it. After all in PR, content is king.

2) Keep in mind the takeaway message: Always keep in mind what is that one message you want your readers to receive. Based on that you need to write your story.

3) Keep the story short: Who enjoys reading long boring articles? Not me for sure. As a PR student, we’ve always been told that short stories always catches the interest of the readers.

4) Media loves challenges: Yes. Media craves for gossip. Always feed Media with stories that has a challenging statement.

5) Four components of a story: A story should always have a) Headline b) Beginning c) Middle and d) End.

6) Human interest: Keep in mind to have a human connect in your story.

7) Be creative: Creative thinking inspires ideas, and ideas inspire change.

8) Good command over English: Would it excite you to read an article that’s pathetically written? I bet not. Always take care of spellings, vocabulary and punctuations.

9) Be authentic: Be true with your words. Do not fake anything.

The blog originally appeared on the author’s blog site

– Nicole Fichardo 

Nicole is currently a Junior Account Executive at Avian Media, one of India’s leading PR firms, where she received an internship and a final offer out of Class of 2017 of SCoRe. She holds a Bachelor’s degree in Political Science from St. Xavier’s College, Mumbai. Her interest in working in areas that give her a chance to interact with people drove her towards a career in PR. She’s interested in photography, exploring new places, is a movie addict and a music lover.