We have brought to you top 5 best PR campaigns in India. The landscape of public relations has been transformed. These PR campaigns offer valuable insights into the strategies and creative executions that define successful campaigns today. Read about these exemplary campaigns and uncover the elements that made them stand out.

Best PR Campaigns in India

1. Campaign of Inclusivity – PM #TBMuktBharat Abhiyaan

Launched by the Bill & Melinda Gates Foundation and managed by the PR agency- Organic by MSL, this campaign addresses India’s ongoing battle against tuberculosis. Additionally, with the country’s five-year plan to eradicate tuberculosis under the Prime Minister’s #TBMuktBharat Abhiyaan, the campaign is a cornerstone.

In 2016, India accounted for a third of the world’s 1.4 million TB deaths, losing nearly 423,000 patients. Additionally, with a budget exceeding Rs. 12,000 crores, the initiative aims to end TB by 2025 by making diagnosis, treatment, and support accessible to every affected individual.

The PR team collaborated closely with the government, conducting surveys, statistics, and case studies to understand the root issues deeply. This campaign hasn’t been easy; working with government ministries means aligning closely with both central and state government directives. The MSL team’s campaign has championed inclusivity and diversity, tackling the tuberculosis issue with an inspiring and impactful approach. The reason, this campaign won the Gold and is in country’s top 5 best PR campaigns in India.

2. Campaign on Environmental Awakening – Making Indian Villages Climate Smart

Led by First Partners for the brand ITC Limited, this environmental initiative exemplifies how PR can drive societal change, focusing on sustainability and conservation. ITC has collaborated with the government on various social causes. This initiative aims to protect farmers from environmental challenges by disseminating crucial information and guidance on reducing water use, improving yields, developing climate-resilient crop varieties, adopting appropriate mechanisation, reducing stubble burning, and providing access to institutional services.

According to the India.com news portal, this Climate Smart Agriculture initiative has covered 15 lakh acres, benefiting 4.5 lakh farmers. The PR team employed creative tactics and leveraged multimedia storytelling and experiential events to engage the public on environmental issues. Additionally acting as a bridge between the government and farmers, the PR team conveyed farmers’ grievances to the organization, helping to address core concerns and fostering behavioral change and shifts in public discourse, showcasing the power of PR in environmental advocacy.

3. Campaign on Tech for Good – Together for Tomorrow! Enabling People

Samsung India, with Avian WE as their PR agency, has embraced their Global CSR vision through technology in domains such as Smart Education and Skilling Youth. Furthermore, this campaign has demonstrated innovative PR integration with tech solutions.

In 2023, over 3,000 students were certified in the Samsung Innovation Campus. The initiative aims to upskill youth aged 18-25 years in future technologies to enhance employability, offering courses in Artificial Intelligence, Internet of Things, Big Data, and Coding & Programming.

Although, the PR team is equipped with digital tools and PR resources to monitor coverage, engage in social media listening, track competitor brands’ activities, and other reputation measurement tools. Moreover, this section details the campaign’s achievements, highlighting how technology can lead to significant impacts and enhance campaign reach. How technology has seamless integration into PR, furthermore, this campaign serves as a model for future tech-based PR initiatives. This campaign with Samsung was chosen to be on the top 5 Best PR Campaigns in India for its contribution in technology.

4. Campaign on Culture Connect – Imagined in India

The campaign ‘Imagined in India,’ led by the company Bira with their PR agency Edelman India, was crafted to promote cultural heritage, using public relations to bridge cultural gaps and build community connections.

Although, the brand showcased multicultural shades and introduced new flavors, much loved by Indians—Bollywood IPA, Mango Lassi Ale, Kokum Sour, and Brown Ale. Each beer had a connection with the emerging artist from India, which showcased the nation’s diverse cultures.

The PR team at Edelman India had a pivotal role in working on the four limited editions of Bira beers. From strategically using cultural narratives to engaging new-age influencers to foster a strong community response, the PR team elevated the brand to new digital heights. The campaign illustrates the effectiveness of culturally nuanced communications and community-focused strategies.

5. Campaign on Health First – #TheMostNobleAct

On the occasion of World Organ Day, Manipal Hospital, with Genesis BCW as their PR agency, initiated a public health campaign aimed at informing and educating the public on organ donation, showcasing PR’s role in India’s public health. Furthermore, the campaign, #TheMostNobleAct, was designed to applaud the country’s organ donors.

Although India faces a severe donor shortage, with 200,000 patients awaiting transplants. Families also came together to encourage organ donation and pledged as part of their selfless efforts to save lives. Furthermore, the families were given the Custom Indian Postal Service stamps bearing the names and images of donors.

Additionally, this campaign shows the diverse communication strategies used, highlighting how PR’s multi-layered approaches can reach and engage audiences. PR played a significant role in this campaign by creating awareness about organ donation through print and digital media outreach. Moreover, the strategic approach of this campaign provides valuable insights into using PR for societal benefit and health advocacy.

(Read more: List of Best Public Relations Campaigns in India)

Reading the best PR campaigns in India reveals the dynamic and transformative power of public relations in shaping public opinion and societal trends. Furthermore, each campaign offers unique insights into strategic planning and creative execution that can inspire and guide PR professionals toward developing impactful campaigns. Consequently, what strategies from these campaigns do you find most innovative and applicable to your work?

Do you want to delve deeper into the PR campaigns? Moreover, explore our PR courses and professional guides at scoreindia.org. Admissions are open for the Class of 2025: https://www.scoreindia.org/admission-2024