Top 10 PR Learnings of the Week (Aug 2020:1)
Ten things you need to know about SCoRe
August 4, 2020
Changes in the approach to Public Relations during Lockdown
August 13, 2020
A weekly compilation of top 10 Knowledge Resource that will help you if you are in PR
1
8 timely tactics to improve your public relations efforts
Public relations should be a top priority in any business. Effective and well-planned PR campaigns can bring about several great rewards. In particular, PR allows businesses to create meaningful connections with their audience and build credibility and authority within their industry. This should lead to increased sales and profits over time.
Smart companies should constantly look for ways to improve their reputation online and enhance their public image. On that note, here are eight strategies to improve your PR efforts:
2
Whether you’re looking for a non-exec position, a promotion or just a new challenge, a long, generic CV is about as effective as sending the same press release to a bunch of editors and expecting your story to go viral. CV queen Victoria McLean has some tips for strengthening your personal brand story
– Chartered Institute of Public Relations
3
Artificial Intelligence Will Help Brands Align With Influencers
One of the biggest challenges brands face today when utilizing social media is finding the right influencer to align with – and while a “wrong” choice likely won’t hurt a brand in most cases, it could be more of a wasted effort. However, in a worst case scenario working with the wrong influencer can have a detrimental impact on a brand.
According to a survey conducted by Salesforce Research last year, 92% of consumers surveyed report that trusting a brand makes them more likely to buy products and services. In addition, nearly a third – 32% – of consumers also said that the influencer’s core values should also align with that of the consumer’s.
4
Millions around the globe have made a sudden transition to remote work amid the Covid-19 pandemic. Not surprisingly, this has some employers concerned about maintaining employee productivity. But what they really should be concerned about in this unprecedented situation is a longer-term risk: employee burnout.
The risk is substantial. The lines between work and non-work are blurring in new and unusual ways, and many employees who are working remotely for the first time are likely to struggle to preserve healthy boundaries between their professional and personal lives. To signal their loyalty, devotion, and productivity, they may feel they have to work all the time.
5
Measuring Up | Relevance in the age of Social Disruption
Measuring Up is a video series produced by the IPR Measurement Commission, which is devoted to bringing you the latest and most relevant insights related to measurement and evaluation from experts in corporations, nonprofits, universities, and agencies.
6
THE COVID BRIEF Executive Summary
For regions outside containment zones, Unlock 3 brings significant concessions. All activities except the following are permitted outside containment zones:
- Metro rail operations
- Cinema halls, swimming pools, entertainment parks, bars, auditoriums, assembly halls
- Social, political, sports, entertainment, academic, cultural and religious functions or other large congregations
- Schools, colleges and coaching institutions (to remain closed till August 31)
7
Crisis Communications and Issues Management in the Age of COVID
Organizations of all types and sizes have faced unprecedented challenges in the last few months: the devastating impact of the global pandemic, the economic fallout from business interruption and staggering unemployment, and the pressing need to remedy the longstanding racial injustice in our midst.
Any one of these crises would test even the most seasoned communication professional. And unlike many crises, these issues show no sign of abating.
That feels like crisis communications without a net—and seemingly without an end. But it’s much more than that. These issues demand an integrated communications effort. Not just crisis comms, but issues management. Not just media relations, but public affairs thought leadership. And, as always, effective and engaging storytelling, both internally and externally.
– PR Daily
8
How to Get Better Quotes for Press Releases
A great orator can really put the cherry on top of an important announcement or event. Former Apple CEO Steve Jobs, Former United States president Franklin D. Roosevelt and poet Maya Angelou all used their words to create historical references that will last a lifetime.
Unfortunately not every organization can boast of a true wordsmith. And that is where public relations professionals can really lend a hand. With so much content infiltrating journalists’ inboxes it can be difficult to create a memorable press release. Including an unforgettable quote can stop readers in their tracks, encouraging them to take a closer look at the story.
“The importance of a good quote in a press release cannot be understated – depending on the publication you’re sending it to, the quote might be the only portion of your release that’s printed,” says Amy Lecza, senior manager, content marketing at G2.
PRNEWS looked into the best practices of delivering a good quote. Here are some of our top tips to help communicators elevate their executive sources.
9
Weber Shandwick Reveals Diversity Data As Calls For Change Outpace Industry
According to 2019 agency stats, which are published online, Weber Shandwick’s US team gets incrementally less diverse the higher you go up the leadership ranks. Whites account for 88.9% of the firm’s executive VPs and above; 84.7% of the firm’s senior VPs and VPs; and 75% of workers categorized as professionals.
Blacks and African Americans hold 2.5%, 4.1% and 5.6% of those roles respectively. Hispanics or Latinos account for 1.2%, 3.3% and 7%; Asians hold 6.2%, 5.5%, and 9.2% of those jobs.
10
Be digital sharp, not just savvy.
The days of physical distribution of Press Releases and Invites, which my generation of PR professionals used to do, were over long ago. After frequent visitors from PR departments and firms, media offices have started experiencing flood of mails from PR firms and departments. Then came the tsunami of mails with PR firms discovering mass mailers. That’s how media started distancing themselves from Press Release ATMs of certain PR firms, much before the current distancing came into being.
One has to be digital savvy to survive in this era. But being savvy is not just enough. As I mentioned in one of my previous columns, the journalist at the receiving end enjoys select-all-delete option.
Now that I run a business news website, I am also getting good number press releases which I sometimes rewrite. I change headlines and keep asking for pictures and high-res logos to enrich the appearance of the story – however small or big it is.
