Top 10 PR learnings of the week: (August 2020: 3)
Dean’s List – Class Of 2020
August 25, 2020
Top 10 PR learnings of the week: (August 2020: 4)
September 5, 2020
A weekly compilation of top 10 Knowledge Resource that will help you if you are in PR
1
Why data is important in Public Relations
One of the most undesirable yet common scenarios in marketing is that brands invest their money and efforts in marketing but fail to get the desired results. When the question of where the money went is posed, most people are left with nothing but blank faces. However, as of right now, the scenario is finally changing since the digital space is offering us tools that can measure the impact of our PR efforts and avoid this situation. Every PR agency should adopt these metrics and use data to analyse their PR efforts. It is a better choice for not only them but also the brands they are working for, as they both can monitor the results of PR campaigns and move ahead with a clear picture in mind.
2
How Does a PR Newswire for Journalists Benefit the World?
Are you a journalist or news organization wondering where to get your news? Have you looked into a PR newswire for journalists yet?
Well, you should really look into it! A newswire can be a powerful tool for journalists, especially in this day and age when there’s so much news out there every single second of the day.
Let’s go through all the ways that a PR newswire can be a great thing for any news organization or news distribution business to utilize and help the world learn about many different news events all over the world.
3
15 Tips For Building Quality Marketing Campaigns On A Budget
Large companies and multinationals have seemingly endless pockets when it comes to their marketing departments. For smaller businesses, this can be discouraging. How does a local store or chain compete with such massive resources? Usually, by using your head and not trying to outspend them.
Today’s interconnected world has made it a lot easier for small businesses to be noticed. Crafting an impactful and memorable marketing campaign on a tight budget is no longer an impossibility. But how do you do it? These 15 experts from Forbes Communications Council offer sound advice on what small businesses that want to build quality marketing campaigns on a budget should be doings.
4
10 Tried and True PR Tips to Grow Your Small Business
If you’re a small business, you likely struggle with finding time to tell your own story on a regular, or even consistent, basis. It’s one thing to create content for social media and engage with customers online and it’s another thing to have someone else talk about you and offer third-party credibility.
Media coverage is essential for your business, but it’s hard to know exactly how to get their attention.
Below I’ll share my tried and true PR tips for small businesses who want to start taking the steps towards a strong media relations strategy.
5
New Age Media and Changing Demand for Public Relations
With the dawn of greater internet accessibility and heightened dependency on technological equipment, there has been a conscious shift in the consumption pattern of information. From defined traditional modes of mass communication namely newspapers, television, and radio, we now have a wide array of choices at our disposal. The current scenario gives every individual a platform to voice their opinion and share knowledge. Digitization has truly transformed the media landscape, offering a better quality of news, accelerated 
dissemination of data, the superiority of news sources, and faster feedback.
6
7 Fundamental DIY PR tips for business owners
You are a small business owner, and you’ve decided that hiring PR help is not in your budget. That’s ok. Below are 7 tips you can use to help yourself begin on your PR journey.
7
Public Relations 101
Reaching and engaging target audiences is vital in any business. Creating and spreading a message that informs, educates, and persuades the public to take action is essential for promoting your business. Public relations 101 (PR for short) has a key role in creating and delivering that message. In other words, it facilitates communication between you and your audience.
Since PR is so important for your business, it is important that your entire team knows what it means, how it functions, and what its objectives are.
Although PR has found its place in every industry, government, and nonprofit organization, few people actually know what PR professionals do.
To help you understand public relations 101, here’s a brief overview.
8
India’s PR professionals share how to stay creative while working from home
That coffee shop around the corner, your favourite office chair, a quick bit of retail therapy. We all had our rituals in the pre-COVID era, many of them involved stepping out of the house. PRmoment India spoke to a range of PR professionals to find out how they are staying creative while working from home. Here is what they have to say.
9
Gone in 60 seconds. How easy it is to lose a client!
Late on a Wednesday evening my trusty cooling buddy- a sturdy fridge, that served my family well for many years, quit on us. We had seen the signs coming, the complaints and waterworks had started showing their tell-tale complaints a month before. We should have acted sooner but like many cases, the urgent overshadowed the important, and we were suddenly left fridge-less.
I was in charge of project re-freeze. I had 24 hours to fix the problem. This entailed taking a day off as the project needed my undivided attention. Luckily I have friends in cool places and getting a service visit was done with ease. The verdict by mid-morning left little doubt that a new fridge was in order.
I began the task of figuring out what fridge to buy and how best to order it. Here is where my lesson in closing a sale takes place.
In this 10-step process that I outline below – my customer journey of buying a fridge, one mis-step at number 5 proved to be the 60 seconds that turned the tide.
10
How Rituals Can Help Solo PR Pros
I sit in my favorite chair, watching the steam from my coffee twirl into the morning’s stillness. I am in my comfy sweats, cocooned in a black sweater. I watch the soft shadows play against the windowsill as the sun slowly rises. The chair, coffee, and time of day are part of my rituals for getting into “writing mode.” We all have rituals and routines. Some are so ingrained we no longer consciously think about them, as they have just become a part of us. It turns out that rituals and routines are more than quirks, they can ground us and reduce anxiety. The pandemic has upset a lot of our rituals. In a Science News article, Sujata Gupta writes, “rituals help with emotional regulation, particularly during periods of uncertainty, when control over events is not within reach.”
