As a public relations professional, you must be able to build strong relationships with a variety of stakeholders including journalists and the media, government agencies, and other large industry organizations to draw attention to your client (for all good reasons).
Public relations professionals help clients manage their public image, expand their network and strengthen their brand. They help to establish beneficial relationships between customers and their audiences to influence the public to purchase products or services; support political, economic, or social status or promote an idea. Public relations professionals are storytellers, and more importantly, they are industry professionals who want to help clients tell their stories to a broad range of stakeholders.
If you are an outgoing, and strong communicator who loves social media and people, let me tell you why you might be suitable for a career in public relations: I originally wanted to work in education as well as journalism, but the more research I studied, and the more courses I took, the more impressed I was with public relations.
Once you enter the public relations industry, you will be able to advance to top positions and expand skills and experience to entry-level positions and eventually progress to management positions. People with a Bachelor’s degree and experience in marketing, business management, administration, and communication can potentially move into public relations jobs without completing a master’s degree
You can also use your skills in broader communication roles such as employee relations, education, management, and government service. You will gain a variety of customer experience and learn industry protocols including media, customer problem management, brand image development, and the most important aspect of public relations: protecting customer reputation
There are many stages in which we can get involved with our clients – whether in a small agency, a medium-sized agency, or a large agency – including launching companies or their products, publishing them, marketing and events – cause-specific marketing, natural disasters, cybersecurity, and digital and social media campaigns.
Lastly, there is a large scope of building a good network and connections with people from across the various business and corporate fields.
Dhanashri Shirsat
Dhanashri is an Outreach Manager at PR Club and a student of the class of 2021 of PG Programme in PR and Corporate Communications at SCoRe, Mumbai.
She has done her graduation in Sociology and History from SK Somaiya college Mumbai.
She has been an Anchor ( Master of ceremony ) by profession over the past 8 years of experience. It has been a rewarding career that has enriched her life in every way possible.
Her goal now is to introduce innovations in performance and new frontiers with regard to the role of PR.
