Choosing a career isn’t always a straight road—it’s more like a winding path filled with turns that reveal new perspectives. Here’s how mine led me toward the powerful world of communication strategy.
Choosing Public Relations as a career wasn’t a direct or obvious path for me. I don’t come from a traditional media or communication background; in fact, I was pursuing Company Secretaryship earlier. That journey gave me a strong foundation in corporate law, governance, and structure. But somewhere along the way, I realized I was more drawn to the communication aspect of businesses, the way brands connect with people, how narratives are built, and how reputation can be managed with a single message.
This curiosity slowly nudged me toward digital marketing, and I began working in the space of social media management. That’s when things started to click. Managing content, crafting captions, understanding what works with audiences, and seeing the behind-the-scenes of brand communication felt exciting and purposeful. It wasn’t just about selling something but it was about storytelling, connection, and timing.
It was through this digital experience that I was introduced to the world of Public Relations. I began reading more about PR campaigns, crisis management case studies, and how brands handle media relationships. The more I learned, the more I saw how closely PR relates to both my past education and current work. My background in CS taught me structure, compliance, and the importance of reputation, while digital marketing showed me the power of messaging and audience behaviour. PR sits at the intersection of both and that realization inspired me to pursue it.
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What draws me most to PR is its evolving nature. It’s not static. It demands creativity, clarity, and agility. Whether it’s shaping a brand’s identity, responding to a crisis, or simply making sure the right message reaches the right people—PR is about influence with integrity.
Joining SCoRe feels like a natural next step in this journey. It’s a place where I can sharpen my skills, understand the industry in-depth, and learn from mentors who’ve walked the path. I’m especially looking forward to understanding the ethical side of communication and how strategy can drive real impact.
Even though my path into PR hasn’t been conventional, I believe it gives me a unique perspective. I understand corporate structure, I’ve seen the digital side of engagement, and now I’m ready to bring it all together through formal training in public relations.
PR to me isn’t just a job but it’s a space where communication meets purpose. It’s where brands, people, and stories intersect. This isn’t just a new academic or career move but it’s a step toward building a voice that resonates, connects, and creates real value.
Poshita Jain is a passionate communication enthusiast from Jaipur. She completed her B.Com (Hons) with Proficiency in Company Secretaryship in 2024 from IIS (Deemed to be University), Jaipur. With a strong foundation in corporate governance and a growing interest in strategic communication, she is now exploring the dynamic world where storytelling meets reputation management. Poshita believes in the power of ethical messaging and is driven to build narratives that make a real impact.
The communication journey in India is transforming rapidly. It is no longer confined to press releases and media coverage. Rather, it now spans digital storytelling, reputation management, influencer engagement, and stakeholder communication. Hence, this dynamic field holds immense potential for growth in India.
India’s media consumption has exploded. Mobile internet and regional content are key drivers. Moreover, Indian audiences today are more informed, opinionated, and vocal. Therefore, brands must build trust, not just visibility.
Also, the rise of start-up culture and personal brands demands credible communication. Even small businesses now want a story, not just a slogan.
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Digital has rewritten the rules. Traditional media still matters, but digital is faster and more interactive. Influencers, podcasts, and even memes are now tools of strategy. Hence, communicators must adapt quickly.
Social listening has gained importance. Moreover, tools like analytics and AI help PR teams respond in real time. Therefore, strategy is now data-driven as much as it is creative.
Earlier, communicators followed set formats. But now, agility is key. One must manage multiple platforms, tailor messages, and even handle crises at midnight.
Furthermore, communicators now wear multiple hats. They must understand business, ethics, digital platforms, and human psychology. Therefore, the profession is far more demanding and fulfilling.
Trust is fragile. Misinformation spreads fast. Although brands want attention, they must also maintain credibility.
Moreover, India’s younger audience values transparency. Hence, ethical communication builds long-term loyalty. Campaigns today are more sensitive, inclusive, and socially responsible.
The industry is growing, but so is the skill gap. Many aspirants lack practical exposure. Therefore, professional institutes like SCoRe are filling this gap. They blend classroom learning with real-world mentorship.
According to industry experts, India will need thousands of trained communication professionals in the next decade. Hence, students with structured training and internships will lead the way.
India’s communication journey is expanding across sectors. Startups, NGOs, tech companies, and government initiatives all need communication experts.
Moreover, newer roles are emerging—content strategist, crisis planner, social listening expert, and digital reputation advisor. These roles offer not only creativity but also leadership potential.
Although the industry is competitive, the demand continues to rise. Students with a mix of business sense, digital fluency, and creative storytelling will thrive.
This is the perfect time to enter the field. India’s media landscape is buzzing with innovation. Moreover, the importance of narrative in politics, business, and culture is rising.
Communication is no longer just execution—it’s strategy. It drives change. Therefore, choosing a communication career today is not only rewarding but also impactful.
If you’re serious about a career in PR, choosing SCoRe means choosing the best training, networking opportunities, and career prospects in the industry. Ready to build your PR future? Visit us today https://www.scoreindia.org/ or give a call at +91 98115 72673 to know about the course in Public Relations.
