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Choosing a career after graduation can feel overwhelming—but sometimes, the perfect path is the one that excites your curiosity and aligns with your personality.
In today’s time, there are endless opportunities to choose from. Being a humanities graduate, the options initially seemed quite limited. But after a bit of research and brainstorming, I came across Public Relations as a field that genuinely intrigued me.
In a formal way, Public Relations is responsible for building, maintaining, and enhancing a brand’s reputation through various PR campaigns. It also involves coordinating with social media platforms and media outlets to further elevate a brand’s visibility and public image.
What I understood about Public Relations is that in a broader sense, it is about managing perceptions, building brand reputation, and ensuring effective communication. Public Relations revolves around core skills such as interpersonal communication, a broadened worldview, creativity, teamwork, networking, writing, and storytelling.
For someone with a humanities background—where communication, critical thinking, and cultural awareness are foundational—these elements in PR feel like a natural extension of what I’ve already learned. The field gives you the space to apply theoretical knowledge to real-world communication challenges.
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Writing and storytelling are two distinct yet interconnected creative skill sets essential in this profession. They help shape and manage public opinion in a way that supports and uplifts a brand’s image. This aspect of PR especially fascinated me—how impactful communication strategies can lead to tangible shifts in how a brand is perceived.
It’s quite evident how much influence Public Relations can have on a brand’s overall image and reputation. Whether it’s crisis management, launching a new product, or simply keeping the audience engaged, PR professionals play a crucial role in shaping narratives that resonate.
What really aligned with my interests is that Public Relations is a profession rooted in real-world experience. It’s hands-on, filled with group activities, brainstorming sessions, and campaigns that demand collaboration and cooperation. These aspects are not just preferred—they’re necessary for growth in this career.
Meeting and learning from individuals with diverse experiences and areas of expertise only enhances one’s perspective. It opens doors to networking and continuous learning, both of which are paramount in the field of PR.
These were the very elements that motivated me to choose Public Relations—not just as a career, but as a passion-driven journey that connects my academic roots in humanities with the dynamic, fast-paced world of strategic communication.
Abhijit is a passionate humanities graduate from Mohali, who completed his Bachelor of Arts in 2025 from Goswami Ganesh Dutta Sanatan Dharma College, Chandigarh (Sector-32). With a growing interest in strategic communication and storytelling, he is now pursuing a career in Public Relations. Abhijit believes in learning through collaboration, hands-on experience, and meaningful connections. His journey into PR is driven by creativity, curiosity, and a desire to shape brand narratives.
Public Relations, or PR, is the art of managing how information about an individual, brand, or organization reaches the public. Although it may seem similar to marketing, PR focuses more on building trust and long-term relationships.
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PR professionals create a positive public image. They do this through media coverage, press releases, social media engagement, and community events. Moreover, PR is not just about external audiences. It also involves communicating within organizations to ensure consistency and clarity.
In today’s digital world, reputation spreads fast—sometimes in seconds. Hence, a good PR strategy becomes essential. It shapes how people view a brand. Furthermore, it prepares organizations to handle both praise and criticism.
According to experts in the field, PR is a blend of strategic thinking, communication, and creativity. Therefore, it requires more than just good writing skills. It needs an understanding of public behavior and media dynamics.
The beauty of PR is its wide range of career options. Different sectors demand unique communication styles, but all need effective PR. Let’s explore some of the top industries where PR thrives:
Large companies use PR to maintain a strong market image. They issue press releases, hold press conferences, and create CSR campaigns. Corporate PR helps manage reputation during product launches or crises.
From managing celebrities to promoting movies, PR is vital in entertainment. PR professionals plan media appearances, control narratives, and build public personas. Although this sector is fast-paced, it offers exciting challenges.
Public relations in government involves policy communication, public announcements, and crisis response. The goal is to inform and educate citizens. Transparency and accuracy are key here.
NGOs use PR to spread awareness, raise funds, and build support. Storytelling becomes important in this sector, as emotional appeal often drives public action.
This is a growing field for PR professionals in India. Launching fashion lines, managing influencer collaborations, or handling events—all require a strong PR presence. Social media plays a big role here.
With public health being a sensitive topic, PR in healthcare focuses on clear, accurate, and responsible communication. Therefore, it requires both empathy and knowledge.
Moreover, sectors like tech startups, education, and even sports now require PR experts. Hence, the demand is constantly increasing, offering a wide pool of opportunities.
To thrive in Public Relations, you need more than just a degree. Although academic knowledge helps, success in PR comes from your skillset. Here’s what you need to focus on:
Clear, concise communication is the foundation of PR. You must express ideas well in writing and speech. Moreover, you need to tailor your message to different audiences.
Every press release, blog post, or campaign starts with good writing. But that’s not enough. You need storytelling that connects emotionally. This builds trust and engagement.
Although facts are important, how you present them matters more. Creative thinking helps you craft compelling campaigns. It also helps during crisis situations when fast solutions are needed.
Effective PR strategies are data-driven. Therefore, understanding audience behavior, tracking trends, and measuring campaign success are vital. PR isn’t just creativity—it’s also science.
You must understand how the media works. Who covers what? What’s the deadline? Moreover, building and maintaining media relationships is crucial for positive coverage.
PR is all about people. Hence, networking—online and offline—is key. Strong connections with journalists, influencers, and peers can open many doors.
PR often involves tight deadlines. Moreover, crises don’t come with warnings. Therefore, you must stay calm, think clearly, and act fast.
You’ll rarely work alone. Campaigns involve designers, clients, marketers, and media. Hence, collaboration is a must.
These skills, although varied, form the backbone of a successful PR career. And the good news? Most of them can be learned and improved with practice and training.
Visit us today https://www.scoreindia.org/ or give a call at +91 98115 72673 to know about the course in Public Relations.
