Public Perception and the Gig Economy: Urban Company’s “Chhota Kaam, Bada Respect” Campaign

July 2, 2025

Destination Branding: Kerala Tourism “God’s Own Country 2.0” (2024)

July 4, 2025

Published by SCoRe at July 3, 2025

What sparked my interest in a PR career?

Growing up, I was captivated by how stories shape perception. Whether it was a brand’s campaign, a political message, or a social movement, I noticed how the right words, visuals, and timing could shift opinions, spark conversations, and build reputations. That curiosity naturally led me to the world of PR and strengthened my ambition to make it my career.

How did my undergraduate journey shape my passion for PR?

PR, to me, is more than just managing an image—it’s about building trust through meaningful communication. I’ve always enjoyed connecting with people, understanding their perspectives, and finding ways to align messages with values.

During my undergraduate journey in Journalism and Mass Communication, I discovered how a PR career brings together creativity, strategy, and human insight—three areas I’m deeply passionate about. Classroom discussions, campaigns, and internships exposed me to real-life case studies where PR professionals became the voice of brands and organisations.

Why do I see PR as a force for change?

What inspired me most was realising that PR professionals have the power to influence change, not just for brands but for society at large. Whether it’s crisis communication, reputation management, or brand storytelling, PR is where purpose meets persuasion.

Experts often say PR professionals are custodians of trust. They help brands navigate complex issues, take a stand on social matters, and connect with audiences in authentic ways. This responsibility and impact make PR my dream profession.

What makes PR my dream career path?

PR combines creativity with strategy like no other field. It allows me to contribute meaningfully, tell stories that matter, and help brands or organisations communicate with purpose.

For young graduates like me, a PR career is exciting because it offers endless opportunities to learn and grow. From managing a brand’s social media presence to planning events or handling media relations, every day in PR brings new challenges and rewards.

Sthuthi P H is a Journalism and Mass Communication graduate from REVA University, Bangalore. With a passion for storytelling, creativity, and strategic communication, she believes in the power of Public Relations to shape perceptions and build trust. Having completed her undergraduate degree in 2025, Sthuthi is now embarking on the next phase of her journey by joining the School of Communication and Reputation (SCoRe) to pursue her dream PR career.

What Does PR Really Mean as a Profession?

Public relations is the strategic practice of managing communication between organisations and their audiences. It’s about building and protecting reputation while ensuring consistent, authentic messaging.

Although people often confuse PR with advertising, PR focuses more on building earned trust rather than pushing paid promotions. Therefore, PR professionals are essential in helping brands engage meaningfully with the public.

How Does PR Shape Brands and Society?

PR shapes how people see brands, individuals, and even movements. It’s a tool for building long-term credibility. Moreover, it’s not just about brands—PR campaigns have also driven social change and influenced public opinion worldwide.

With the rise of digital platforms, PR has become more dynamic. Professionals now need to handle traditional media relations and online reputation management simultaneously. This makes PR an exciting, ever-evolving field.

Why is PR a Growing Career Option in India?

India’s communications landscape has transformed in the last decade. The demand for skilled PR professionals is higher than ever due to rapid digitisation and an increasingly aware audience.

According to key opinion leaders, careers in PR are booming because companies understand the value of trust and reputation management. As more brands seek to tell their stories effectively, young professionals with creativity and communication skills are in high demand.

Moreover, PR agencies in India are expanding their teams and offering specialisations in digital PR, corporate communications, and brand strategy, creating even more opportunities for graduates.

How Can You Start Your Journey in PR?

To build a successful PR career, you need the right blend of education, experience, and skills.

Here’s how you can get started:

Pursue relevant education: Start with a degree in Journalism, Mass Communication, or a specialised PR course.
Gain practical experience: Internships are crucial to understanding how PR works in real life.
Develop essential skills: Strong writing, public speaking, and media management skills are vital.
Stay updated: The PR industry evolves constantly. Learning about trends like digital PR and influencer marketing will give you an edge.

How Can SCoRe Be a Part of Your PR Career Journey?

The School of Communication and Reputation (SCoRe) is one of India’s premier institutions for aspiring PR professionals. It offers cutting-edge programmes designed to equip students with both theoretical knowledge and hands-on experience.

Here’s why SCoRe can shape your PR journey:

Industry-focused curriculum: Designed by PR leaders to meet global standards.
Expert faculty: Learn directly from experienced professionals and mentors.
Real-world exposure: Internships, workshops, and live projects prepare you for challenges in the PR world.
Strong alumni network: Connect with SCoRe graduates working in top PR agencies and corporate communication teams.

If you’re serious about a PR career, explore SCoRe’s PGDM in Public Relations and Corporate Communications and it could be the perfect first step.

Visit us today https://www.scoreindia.org/ or give a call at +91 98115 72673 to know about the course in Public Relations.

Why I Want to Pursue a PR Career by Sthuthi P H