What is PR?

Public Relations is a broad-spectrum, PR can be defined as mutual communication between a sender and a receiver where the message is generally  narrated through a medium, here sender can be a PR firm, the medium can be a media or a media influencer, and receiver, the audience

Why PR

PR is essential for each organization to deliver the message to the audience to create a bond between the company and the associated public. This public is nothing but is the stakeholders generally termed as in different categories that mainly include shareholders, customers, suppliers, and employees. PR is the best way to communicate with the same.

1. It is cheaper: in public relations, the content generally being produced and gets got published by earning the interest of media influencers. The field, for this reason, is also called earned media where the content like authored articles and press articles press releases are created on behalf of the organization and published the same in the media, however, the process is completely authentic and organic for which a PR firm won’t pay. Having said that, a PR firm is a service-based industry, and the industry charges much cheaper than what a typical advertising advertisement agency asks from the client.

2. Generating the best ROI: It fascinates that recently one of the top key personnel of air-Asia said that we are now switching more of our communication from paid to Public relations. No doubt that the PR activities take time to reflect an impact but the resultant will always be a surprise. In PR the value of the coverages if compared with the advertisement or advertorial, then there will always be a major always major difference in the company’s spent crores or advertorials that indirectly forcing to convince people about their product or services. In a services in a nutshell that’s a promotion. But if the same message is used to deliver through PR it’s way too affordable for a company.

3. Research advantage: a PR firm plays a vital role in doing research and works like a buzzer that will signify the client to be alert if anything upcoming may cause them to lose their to their reputation.

4. Who is perfect for the PR world: to be in the PR field you should be a good writer, listener, speaker, reader, And that’s it.

5.  What measures do you need to take: in PR you can’t predict the upcoming challenge, so you have to be ready for the same every day and every single minute, every day is a crisis day, so you need to be patient, you can’t skip reading, you have to read a lot, as much as you can, keep an eagle eye on the recent updates related to the industry. Don’t panic, because the crisis is like a shadow that always moves with you. Stay connected to the client, no matter if the coverages are not there in the media.

– Ayush Sharma

Ayush is a student of School Of COmmunications and REputations (SCoRe) – Class of 2022 – Spring Batch. He is a passionate PR practitioner, who is always ready for the new challenges. So far he has worked on consumer tech, Ed-tech, and lifestyle-associated brands. Ayush is a PR Geek. He can be reached on Twitter as @AyushSh96251203 and on LinkedIn as Ayush Sharma