In the world of advertising and public relations, very few names resonate with the same impact as WPP. Known for its creative excellence, global presence, and commitment to innovation, WPP has become a benchmark for what it means to lead in communications. But what’s even more fascinating is how this industry giant began its journey—and how it continues to shape the future of brand storytelling worldwide.
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WPP is a creative transformation company and one of the ‘Big Five’ multinational advertising and public relations companies in the world. Originally, it was known as Wire and Plastic Products, a firm that manufactured wire shopping baskets back in 1971. However, in 1985, Martin Sorrell took a controlling stake in the company with a vision to build an international marketing and advertising group.
He renamed the company simply as WPP and went on to become its Chief Executive Officer. Hence, This marked a significant transformation in the company’s trajectory—from manufacturing goods to becoming a giant in global communications.
Today, WPP is not only a leader in communications, but it also excels in customer experience, technology, media planning, and buying. It is home to many of the most admired agencies and consultancies across the globe. Furthermore, WPP has consistently delivered effective and efficient marketing solutions to some of the world’s largest companies.
Moreover, the company integrates the best of data and technology to create extraordinary outcomes for its clients. Its ability to offer tailored solutions across industries has earned WPP its reputation as a powerhouse in the advertising and PR world.
WPP serves as the parent/holding company for a wide array of agencies that specialize in different facets of marketing and communications. Some of the key agencies and consultancies under the WPP umbrella include:
Furthermore, These agencies offer top-notch services such as advertising, branding and identity, media planning and buying, public relations, market research, digital marketing, production, data and insight, among others. Hence, WPP is able to provide a full spectrum of marketing solutions to meet its clients’ evolving needs.
WPP’s commitment goes beyond business—it includes sustainability and social responsibility. In June 2019, WPP made a global pledge to phase out single-use plastics across all its offices and campuses by 2020. This move came as part of their commitment to the New Plastics Economy Global Commitment, showing that the company takes environmental issues seriously.
Additionally, WPP is embracing future-ready partnerships. For example, WPP and InMobi Group entered into a multi-year strategic partnership aimed at co-building unique solutions that help marketers enhance brand experiences for consumers. Such collaborations not only push innovation but also ensure better consumer engagement through mobile and data-driven platforms.
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The leadership at WPP has played a crucial role in maintaining the company’s global standing. Mark Read is the current Chief Executive Officer, leading WPP through an era of transformation and digital innovation.
Moreover, John Rogers was appointed as the Chief Financial Officer, joining the company in 2020. Together, they continue to shape WPP’s future, ensuring it remains committed to delivering extraordinary work across all markets.
Neha Goyal is an alumna of the Class of 2020 of PG Programme in PR and Corporate Communications at SCoRe, Mumbai. She completed her winter internship with Genesis BCW, Mumbai and was recruited by Adfactors PR for their Mumbai office.
Neha Goyal is from City of Joy- Kolkata. Having completed her graduation in Media Science she came to City of Dreams- Mumbai to pursue her further studies and eventually start her professional life. Furthermore, With a specialisation in Advertising and Public Relations from iLead College, Kolkata, her love and fascination towards building brands drew her towards SCoRe which helped her polish and hone her skills. She loves meeting new people, interacting with them and eventually working towards creating some impactful campaigns. Finally, As she takes her first steps in this dynamic industry she hopes to leave her mark and create an impact with everything she does.
At its core, Public Relations (PR) is the strategic communication process that builds mutually beneficial relationships between organizations and their public. It involves reputation management, media relations, crisis communication, and brand storytelling.
PR professionals craft compelling narratives to promote a person, product, service, or organization in a positive light. This involves everything from writing press releases to organizing events and managing social media presence.
Unlike advertising, which is paid, PR is earned media—it’s about convincing others (usually the media) to talk about your brand in a credible and engaging way.
In today’s hyper-connected digital age, image and trust matter more than ever. Brands are no longer judged just by their products, but also by their values, communication style, and social responsibility.
Furthermore, consumers expect transparency and quick responses. This is where PR professionals come in. They help organizations navigate public perception, especially in the face of controversy or crisis.
Also, with the rise of social media and influencer culture, PR has become even more dynamic. PR professionals now also manage influencer collaborations, real-time social engagement, and content strategies—all while maintaining consistent brand messaging.
A career in public relations opens doors to various exciting roles, such as:
These roles allow you to work across industries—be it entertainment, fashion, healthcare, tech, government, or non-profit. As long as communication is key, PR is essential.
The future of PR is tech-driven, content-focused, and globally integrated. Artificial Intelligence (AI), data analytics, and automation are hence transforming the way brands interact with their audiences.
However, while tools may change, the essence of PR remains the same—building trust and influencing perception through honest, strategic communication.
In India, the PR industry is growing at an impressive pace, driven by startup ecosystems, digital transformation, and increasing demand for professional brand storytelling. It is expected to reach ₹2,000 crore in the next few years, making it a recession-proof and future-ready career option.
If you’re passionate about storytelling, communication, and strategy, SCoRe – School of Communication and Reputation offers one of the most specialized PR programs in India. Here’s why it stands out:
SCoRe not only provides academic excellence but also offers the network, guidance, and experience you need to thrive in the PR industry.
Visit us today at scoreindia.org or give a call at +91 98115 72673 to know about the course in Public Relations.
