Earlier this week, the students of the School of Communication and Reputation (SCoRe), Mumbai got the opportunity to interact with Mukesh Kharbanda, the Managing Director of Fuzion PR. He mainly came on to discuss the importance of Regional media in PR and how to reach very specific hyper-local target groups through the help of regional media.

Related: Why Regional PR is Important in India 

He also emphasised on the importance of Public Relations and how, according to him, every single human being is always either doing one of two things — a) trying to sell something to the people around them or, b) building your own reputation.

Mukesh also taught us how, in life, we are going to face a lot of hurdles, personally, professionally etc. and cribbing about it is not going to help our cause. We need to stop cribbing and start overcoming the hurdles and move on in life. That’s how we’re going to succeed.

Wrapping up the session Mukesh gave all of us 7 tips to follow in our professional careers to make it big :

1. Being Learned — The world is constantly evolving and the need and urge to continuously learn along with it is extremely important. Curiosity to gain more knowledge is going to be very helpful for a budding PR professional.
2. Build Connections — As a PR professional, building connections with all kinds of people is extremely important.
3. Stand your Ground — Do not let people run over you. You have to have your own perspective and be aware of your ego at the same time. Always stand by what is right.
4. Be transparent — Always be transparent about your strengths but also your weaknesses so you can work on them and turn your weaknesses into your strengths.
5. Don’t repeat your mistakes — While making mistakes is an essential part of learning, repeating your mistakes is a foolish and careless thing to do.
6. Be sincere — Being sincere with your work is going to make you look professional and responsible.
7. Grow up — Face your challenges head-on instead of avoiding them.

All-in-all, Mukesh’s session was extremely engaging, insightful and wonderful. He shared a lot of jokes as well that kept us engaged and focussed on the session as people generally start to lose their attention within a few minutes in virtual classes. And the tips that he gave us are going to come very handy to use in the near future once we start working.

–Lakhshita Singh

Lakhshita Singh is an Alumna of the Class of 2020 of PG Programme in PR and Corporate Communications at SCoRe, Mumbai. She interned with Avian WE and was recruited by the firm for their Mumbai office. She is from the city of joy Kolkata. A little background, her mother’s from Rajasthan, a Jain Marwari, her father’s from Punjab a Sikh Punjabi and because both her parents work her brother and she spent a lot of time with her maternal grandmother who’s a UPite, so would like to say that she has quite a diverse background and she loves to explore new cultures. Currently she in Mumbai for her PGD in Public relations, she is an enthusiastic traveler and a music buff and even though she don’t look like one, she calls herself a foodie.