Table of Contents

• What drives a student to choose a creative communication career?
• Isn’t it just talking on stage? What’s the big deal?
• Why is there still a lack of respect for creative professionals?
• How do creative careers contribute to society’s bigger picture?
• What kind of mindset shift do we need for creative communication careers?

In a world where traditional jobs still dominate dinner table conversations, choosing a creative communication career is both bold and misunderstood. But for students who thrive on expression, storytelling, and impactful messaging, this path is not just valid — it’s vital.

Creative Communication Careers: More Than Just a Side Gig

What drives a student to choose a creative communication career?

“Tu toh sirf event mein bolti hai na? Usme kya bada kaam hai?”

I’ve heard this phrase countless times, and I’m certain that every artist, anchor, photographer, designer, or performer has encountered a similar remark at least once.

Somewhere between ‘doctor-engineer-CA’ dreams and log kya kahenge, creative careers were reduced to backup options, hobbies, or ‘time-pass.’ But the truth is, these careers take immense courage, skill, and consistency — and they deserve as much respect as any 9-to-5.

Pursuing a creative communication career requires effort, not just talent.

Isn’t it just talking on stage? What’s the big deal?

Standing on stage, in front of a large audience, with the weight of setting the mood for an entire event — it’s not just speaking into a microphone. It’s about understanding the environment, adjusting, interacting, managing stress, and accomplishing all of it with self-assurance and poise. This principle applies not only to anchoring, but to every creative field.

You’re always thinking, planning, improvising, creating — and most of the time, you’re doing it all by yourself.

You manage it all.

In a creative communication career, you’re not just the performer — you’re often the one who has to take care of everything yourself.

• Content writer (for script or social media)
• Manager (managing reservations and customers)
• Building Your Brand (Promoter)
• Continuous (constantly) improving (upgrading) your skills
• Sometimes even the accountant

Additionally, we frequently work unconventional hours, weekends, and holidays, as our work is everyone else’s “entertainment.”

Read More: Communicating Sustainability Without Falling Into The Greenwashing Trap

Why is there still a lack of respect for creative professionals?

Despite society’s tendency to perceive you as someone still figuring life out, it is important to clarify that choosing creativity in a world that values stability is not a sign of confusion. It’s clarity with courage.

What is the reason for the disrespect?

Our efforts don’t always show up in reports or rankings. It’s emotional, visual, or experiential. So people assume it’s less valuable. But consider it:

• What is a wedding without a host?
• No Marketing Strategy?
• A meeting without interaction or continuity?

Artists craft experiences. We infuse emotions, significance, and vitality into individuals’ most cherished moments. That’s not just work — it’s meaningful work.

This is the heart of every creative communication career — making meaning out of moments, and leaving a lasting impact.

How do creative careers contribute to society’s bigger picture?

The issue is not that artistic occupations have little worth. It’s that individuals are unaware of them. And sometimes, even we underestimate ourselves because of that.

It is time to alter that. Whether you’re performing on stage, capturing moments behind a camera, editing footage, or managing an event — you are engaged in work. You’re pursuing a profession with uncertainty, enthusiasm, and creativity.

So, the next time someone asks, “Bas yahi karti ho?”

You can grin and say — “Yes.” And I’m satisfied with it.

Behind every successful wedding, every engaging corporate event, every impactful film or emotional play — there is a dedicated creative professional working tirelessly to bring it to life.

The world requires more than just frameworks. It requires narratives. It requires stories. It needs connection. It needs performers. It requires linking. And creative communication career professionals make that happen.

What kind of mindset shift do we need for creative communication careers?

Respect begins at home. At some point, we’ve all held the belief that creative careers were less serious. However, it’s time to change that perspective and recognise the importance and value of creative professions.

Whether you’re performing on stage, operating a camera, or creating content like this blog post — your efforts are significant.

Let’s begin treating it in that manner.

Shrida Trivedi Hirenbhai, a BBA + ACCA graduate from GLS University (Class of 2024), is an emerging voice in the world of creative communication careers. Hailing from Bharuch, she has a passion for anchoring, storytelling, and creating engaging event experiences. Her blend of business knowledge and creative flair sets her apart. Shrida believes that creativity is not a hobby, but a serious career choice. She joins the School of Communications and Reputation (SCoRe) to refine her skills and build a purposeful career in corporate communications and brand strategy. Through her words and presence, she aims to change how the world perceives creative professionals — with the respect they truly deserve.

How SCoRe Can Help You Find Your Way in a Creative Communication Career

Choosing a creative communication career isn’t just an alternative — it’s a conscious choice. It involves passion, persistence, and guidance. But for many young graduates, the path feels unclear. That’s where SCoRe (School of Communications and Reputation) steps in.

SCoRe doesn’t just train. It transforms creative minds into skilled, strategic communicators who thrive in today’s dynamic world.

What drives a student to choose a creative communication career — and how does SCoRe support that?

Most students who aspire to a creative communication career are driven by a desire to express, influence, and innovate. They want to shape narratives. However, finding structure in a field seen as ‘unstructured’ can be difficult.

SCoRe recognises that creative instincts need direction. Therefore, its curriculum blends storytelling with strategy. It teaches students to channel their creativity into business impact.

Although many institutes focus on theory, SCoRe offers industry-based learning. From day one, students work on real-world communication problems.

Moreover, they don’t just attend lectures — they engage in simulations, workshops, and actual campaign planning. Hence, students learn by doing, which is crucial in any creative communication career.

Isn’t it just talking on stage? What’s the big deal — and how does SCoRe build deeper skills?

People often underestimate creative careers. But SCoRe doesn’t. It knows that behind every impactful campaign is deep thinking and smart execution.

While anchoring or storytelling might look easy, SCoRe teaches the thinking behind it. Students learn about audience psychology, content planning, and message framing.

Moreover, they understand how to adapt tone and style for different platforms and publics. Therefore, they become adaptable and strategic — not just expressive.

At SCoRe, students are trained to go beyond the performance. They are taught to analyse communication goals, measure impact, and manage reputational risks.

Although it starts with creativity, SCoRe ensures every student learns to think like a strategist.

Read More: Communication and Curiosity: My Path to Public Relations by Chaarutha Arabind

Why is there still a lack of respect for creative professionals — and how does SCoRe change perceptions?

Respect for creative fields is growing, but slowly. Part of the problem is perception. SCoRe tackles this head-on.

Through exposure to top industry leaders and real-life client projects, students learn how to present their value clearly. Hence, they become confident ambassadors of their profession.

Additionally, SCoRe’s alumni are thriving in leadership roles across agencies, corporations, and start-ups. This network helps shape the public perception of what a creative communication career looks like.

Moreover, students are taught how to showcase their work, write thought pieces, and build digital portfolios. Therefore, they don’t wait for respect — they earn it and demand it.

How do creative careers contribute to society’s bigger picture — and how does SCoRe prepare you for that impact?

Creative professionals build connections, inspire action, and shape public conversations. But without proper training, their voices can go unheard.

SCoRe prepares students to communicate with impact. Although many communication schools stick to basics, SCoRe includes modules on public trust, purpose-led branding, and crisis response.

Therefore, its students understand the weight of their words and the depth of their influence.

Moreover, they learn the ethical frameworks that define responsible storytelling. This is essential, especially when you’re managing a brand’s identity and public reputation.

SCoRe enables students to use their creative talents in ways that drive social change and business growth.

What kind of mindset shift do we need for creative communication careers — and how does SCoRe create that shift?

Mindset is everything. Although talent is important, the belief that you belong in the boardroom matters just as much.

SCoRe trains students to think like professionals. Not just in skills, but in attitude. From grooming and presentation to negotiation and decision-making — everything is covered.

Moreover, students interact with mentors, CEOs, and media professionals. This changes their self-image. Hence, they stop seeing themselves as ‘just creatives’ and start owning their role as communication leaders.

Through this shift, SCoRe graduates are not just job-seekers — they become storytellers with business sense and global perspective.

So, is SCoRe the right place to build your creative communication career?

Absolutely. If you want to combine creativity with strategy, if you want to be respected for your work, if you’re ready to go beyond the usual — SCoRe is your launchpad.

It helps you turn your passion into a profession.

Although the world still struggles to understand creative paths, SCoRe builds professionals who define the future of communication.

So the next time someone says, “Bas yahi karti ho?” — you can proudly say, “Yes. And I was trained for it.”